RoomPriceGenie and Seekom – a partnership case-study from New Zealand
The back-story Three or four years ago, Seekom, an established and well-respected property management system (PMS) from New Zealand, made a bold decision. They wanted to offer their clients more than just a standard PMS – they saw a lot of opportunity for their clients to make more revenue and wanted to help them achieve […]
Revenue Management with Guesty
Guesty is a property management platform used by property managers and management companies to run their short-term and vacation rentals. Guesty’s property management software provides end-to-end solutions which simplify the complex operational needs of accommodation providers. A unified platform created with smart technology in mind, incorporating many automated tools to fit all the needs of […]
Are you dynamically changing the price-gaps between your room types?
How much more should a superior room cost than a standard room? How much cheaper should the economy room be? What about the family room? The answer is, of course, that it depends.
Revenue Management basics for smaller hotels
Pioneered by the airline industry in the early 1980s, revenue management is a way of pricing and marketing products that are perishable; in other words, if you don’t sell it tonight, you can’t sell it tomorrow.
The Importance of Hotel Positioning in Building Your Hotel Brand
When people think of branding, they maybe think that means getting a good logo. But is this all there is to it? Absolutely not! And it is extremely important in determining the success of your hotel.
Who is your hotel’s competitive set?
Defining your competitive set (comp set) as a hotel has long been seen as an important part of revenue management. Many hotels look to keep a certain pricing gap with their competitors.
Replacing BookingSuite’s RateIntelligence: alternative solutions for independent hotels
As you may already know, RateIntelligence, the free rate-shopping tool by Booking.com’s BookingSuite, will, unfortunately, be discontinued on 30 November 2020.
What can Independent Hotels do to Lower The Impact of Coronavirus?
The COVID-19 Coronavirus has already had a large impact on the hotel industry and brought with it a huge amount of uncertainty. The first priority at this time is obviously the safety of guests and staff. But the economic impacts are never far from everyone’s mind.
Behavioural Economics and Hotel Revenue Management
We often hear hotels saying that they don’t change their prices because regular customers like the fact that their prices stay the same. Their feeling is that consistency builds loyalty.
Marvin Talking About Hotel Technology (In Iceland)
At RoomPriceGenie we LOVE co-founder Marvin’s presentations. And it’s not just us – we get a lot of great feedback too. And now, thanks to the wonders of modern technology, you too can experience the joy!
What is Revenue Optimization?
Put simply, revenue optimisation means setting the best possible price for your hotel rooms based on the information available. It means determining not just a good price, but the best price.
Smaller Hotel Revenue Management With Booking Factory and RoomPriceGenie
Booking Factory is your one-stop shop Property Management System (PMS) for independent hotels and b&bs. Designed to help smaller hotels move over into a completely digital management system, Booking Factory is there to meet all your hotel’s needs. Offering marketing automation, online booking tools, and customer relations management, this PMS is the ideal candidate for […]
Ask The Experts #1 – Customer Journey with Chris from Mews
RoomPriceGenie recently took a little bit of a field trip over to London for the World Travel Market (WTM). We took the opportunity to chat with some of our partners about what kind of hospitality technology they would recommend for a smaller sized hotel.
Ask The Experts #2 – Hotel Technology with Nik at Clock Software
It’s time for another ‘Ask The Experts’ where we have a chat with some of our partners about the hotel technology they would recommend for smaller sized hotels.
Ask The Experts #3 – Maximising Revenue with James from SiteMinder
It’s time for another ‘Ask The Experts’ where we have a chat with some of our partners about the hotel technology they would recommend for smaller sized hotels.
Is It Better To Have a Revenue Manager or Revenue Management Software?
The robots are coming! They’re taking over! No job is safe! That’s the hype we keep hearing, and revenue-management software companies definitely want you to believe that a computer is better than a human. But is it true?
8 Digital Marketing Tips for Smaller Hotels
I have been privileged in the last week to speak to two experts in the field of digital and social media hotel marketing – Are Morch and Sébastien Félix of Influence Society.
7 Revenue Management Differences Between Smaller and Larger Hotels
Revenue Management is an extremely important subject for all hotels; large and small. The difference between a hotel that carefully manages its revenue and one that does nothing could be as much as 20% of revenue per year.
Revenue Management and Hospitality Technology in Switzerland
We were fortunate enough recently to have a project on us carried out by an SBP team from the world renowned Ecole hôtelière de Lausanne. As part of their excellent project, they conducted a study into current practices in revenue management and hotel technology in general.
Revenue Management Software for Beginners
At RoomPriceGenie, we speak to a lot of hoteliers. Although they all know that revenue is important (that’s why they are talking to us), often the whole subject is very confusing.
Free cancellation – How should you price it and should you even allow it?
Many small hotel owners have mixed feelings about free cancellation. On one hand, by offering it you are undoubtedly increasing the number of bookings you get.
How many different rates should you offer? Science says 3! – Yield Management for smaller hotels
Some clients want breakfast, some don’t. Others value free cancellation, others don’t. Some clients are very price sensitive, some are more value sensitive and some just want the best.
How To Improve Your Website and Encourage More Direct Bookings
Your website is the face of your hotel to the outside world. It can be a make or break when it comes to customers booking direct. Studies show that as many as 80% of travelers book their holidays online…
Hotel Management Software – How does it all fit together?
GDS, CRS, CRM, PMS, RMS, Channel Manager, Booking Engine. Cloud-based, On-site based, yield management, revenue management, rate parity, blah blah blah, RevPAR.
Hotel Software – 7 Attributes of a Good Property Management System
Hotel software is a very confusing area if you are trying to work out what is best for your hotel. And there are no easy answers. At RoomPriceGenie we don’t sell a property management system (PMS).
