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Revenue Management Glossary

An A-Z of everything Revenue Management

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Glossary A-Z

Forecast

A calculation or estimate of future events, especially coming weather or a finan...

Market Segmentation

Market segmentation is firstly the acknowledgement that not all customers are th...

Pick-Up

The number of room nights received between two dates, often “today” and the arri...

Return on Investment (ROI)

A metric to evaluate the quality of an investment, calculation: The owner’s inve...

Revenue Management

Revenue Management is often defined as selling the right product, at the right t...

Revenue per Available Room (RevPAR)

Revenue Per Available Room (RevPAR) is perhaps the most reliable measure of succ...

Shadow Price

By calculating your RevPAR and taking into account your occupancy, you are creat...
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