When Ari visited his 77 year old father at his Bed and Breakfast in England, he could see that the competition was getting stronger and his father wasn’t getting his pricing quite right. His B&B was sometimes empty and sometimes booked up too early at too low a price.

Ari (picture on location), having spent 15 years creating trading algorithms for financial markets, knew he could build a solution that would increase his father’s revenue. He set out to interview hoteliers in a similar position, find partners equally passionate about the independent hotel experience, and to create a revenue management solution intended specifically for smaller hotels.

Ari’s father will increase revenue by over $50,000 in the first year – not bad for 15 rooms.