We have put a lot of care and hard work into building RoomPriceGenie (and we hope it shows when you use it). You could call it a labour of love – we listen to customer feedback and really put our hearts into making their experience better and their revenue higher. When the idea of building […]
How much more should a superior room cost than a standard room? How much cheaper should the economy room be? What about the family room? The answer is, of course, that it depends. We know you were probably hoping for a more definitive answer here, but maybe we can ask the right questions to help […]
What is revenue management? Pioneered by the airline industry in the early 1980s, revenue management is a way of pricing and marketing products that are perishable; in other words, if you don’t sell it tonight, you can’t sell it tomorrow. Revenue management is the process of achieving full financial value for what you offer, but […]
Booking Suite’s RateIntelligence is coming to an end, but all is not lost. Here are some alternative options.
Hotel revenue management is about more than just making the most money for your room tonight We often hear hotels saying that they don’t change their prices because regular customers like the fact that their prices stay the same. Their feeling is that consistency builds loyalty. This is certainly true. To some extent we are […]
What does revenue optimisation mean for hotels? We try to simplify it for you.
I have been privileged in the last week to speak to two experts in the field of digital and social media hotel marketing – Are Morch and Sébastien Félix of Influence Society. Both had a similar, and important messages. In this post, I am looking at what this means for smaller independent hotels. First, with […]
The importance of revenue management Revenue Management is an extremely important subject for all hotels; large and small. The difference between a hotel that carefully manages its revenue and one that does nothing could be as much as 20% of revenue per year. Since most hotel costs are fixed, this means a huge difference in […]
We were fortunate enough recently to have a project on us carried out by an SBP team from the world renowned Ecole hôtelière de Lausanne. As part of their excellent project, they conducted a study into current practices in revenue management and hotel technology in general. You can download the full, fascinating, report below. They […]
Defining RevPAR and ADR RevPAR (revenue per available room) is the most common measure of success of a hotel’s revenue and marketing strategy. It is actually a very simple measure, and is a better performance indicator than ADR (Average Daily Rate). It can be calculated using the following RevPAR formula: RevPAR = Average Income per […]