The decision to discount should only be done as a short-term strategy, as prolonged discounting can erode a property's brand value and image. The decision to offer discounts should only be undertaken based on the recommendation of a sophisticated RMS which considers current occupancy levels, expected market demand and which uses dynamic pricing. It is often preferrable to offer discounts only on direct bookings, as they have a lower cost of acquision and which yield higher ADR but have less potential for large increases in occupancy; whereas, promoting discounts through the OTAs can reach a broad audience quickly and effectively (resulting in an increase in occupancy but can decrease overall ADR because of high commissions). The decision on which channel to offer discounts through should be made strategically based on the specific goals that you are trying to achieve.