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Case Study – Exactly How Much Extra Revenue Does a Revenue Management System Make?
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"The market has changed extremely over the years. Especially in the area of pricing and revenue management, you can get a lot out of it if you get involved."
My name is Martina Meiler and I have been working as Chef de Reception at Hotel Vorab in Flims for about a year. The hotel has been owned by the Meiler family for years and my parents Beatrice and Gian-Reto Meiler have been running the 3-star hotel for 26 years. The market has changed extremely over the years. In the past, guests would call us and get a two-week stay confirmed by letter. Today, everything has been modernised and can be booked or requested online. Accordingly, it is important to stay up to date, to inform oneself and to keep up with the times in all areas. Especially in the area of pricing and revenue management, you can get a lot out of it if you get involved.
RoomPriceGenie is very simple. I received an introduction and support from Melanie in the beginning. We entered the master data together and it calculated the prices. After that it was just a matter of clicking through and trying it out. Really great. We are currently working with a standard rate that we set ourselves in the PMS and besides that we have the RoomPriceGenie rate, the price that is recommended to us for the next days/months. If possible, I compare the standard and the RPG rate 1x a week for the complete season and certainly daily or every two days for the coming weeks.
We still let our experience values flow in a bit. It just takes some time to trust the system!
Dynamic pricing has become enormously important for us. When looking for the right accommodation in a destination, the guest looks at the ratings and the prices of the hotels. Only then do they take a closer look at what the shortlisted properties offer.
Setting the optimal price, according to demand and competitor prices, has accordingly become one of the most important tasks at the reception. The RoomPriceGenie supports us in this.
We can rely on a functioning system every day.
There is no questioning whether it would make sense to raise the price a little when demand is increasing or to lower it when no bookings are coming in. We have a system that almost takes these decisions away from us.
If on a Thursday evening bookings for the coming weekend are just flooding in, the system automatically adjusts the prices, even overnight, when no one is processing the bookings and can see that one could increase. That makes things a lot easier.
What we also really appreciate is the support. You always have a contact person who is happy to ask if there are any questions.
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