Revenue Management Glossary

Tour Group/Wholesalers — Group Subsegment

Definition

A Tour Group/Wholesalers – Group Sub-segment refers to a negotiated rate for a block of rooms associated with tour operators or wholesalers. These entities package together various travel components—such as transportation, accommodations, and excursions—and sell them as escorted tour groups, escorted tour series, or inbound ad hoc groups. Typically, these arrangements involve bulk bookings and are designed to cater to organized group travel needs.

How to use it

Hoteliers work with tour operators to pre-book large volumes of rooms, often at negotiated rates, helping to ensure base occupancy and attract international business.

Formula

N/A

Related Terms

Group Booking, Room Block, Attrition, Off-Peak Season
“Tour group/wholesaler partnerships can provide a consistent revenue stream, especially during times when other market segments may be slower.”

Sarah Kock

Sarah Kock
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