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B_smart selection

“The goal must be to sell the right room, at the right price, to the right guest.”

B_smart selection hotel
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Case Study

B smart selection Switzerland Peter

"The goal must be to sell the right room, at the right price, to the right guest."

Please introduce yourself and tell us a little bit more about your hotel, your history and the market.

I am Peter Ritsch, Sales Manager of b_smart selection. The b_smart selection operates various overnight accommodations with self check-in in the Principality of Liechtenstein as well as in Switzerland. The focus of the b_smart concept is the automation and digitalization of overnight accommodations. Thus, a conventional reception desk is dispensed with in all establishments. Guests can check in independently 24 hours a day at the self-check-in. If they have a problem, they can reach us by phone around the clock.

Our heart and thus also the hub of guest communication is b_smart services, our virtual reception. Here all inquiries, bookings, complaints etc. come in and are processed as quickly as possible.
b_smart services also offers these services to external self-check-in operations. Our customers benefit from many years of know-how with self-check-in operations and can, among other things, improve the guest experience by being available around the clock and optimize costs through our cooperation.

What changed doing your prices with RoomPriceGenie?

Thanks to RoomPriceGenie, we can adjust our pricing in a straightforward and automated way. Without software support it has become too complex for us to keep track of our locations. RoomPriceGenie is an efficient solution for us.

How important is dynamic pricing for you in today’s market?

The b_smart selection mainly has locations in B-locations, where it is difficult to run a classic hotel successfully. We see that yielding is also becoming more and more important at such locations, which are not in city or typical tourist destinations and have few competitors. The goal must be to sell the right room, at the right price, to the right guest.

How has RoomPriceGenie made your life easier and what do you like most about RoomPriceGenie?

With the various sites, it would be impossible for us to have all the prices live under control. RoomPriceGenie takes a lot of effort away from us and we only have to make selective adjustments.

And finally: RoomPriceGenie in one sentence?

RoomPriceGenie gives me more time for other important tasks, is simple and clear and is also very well suited for small accommodation businesses.

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