Ultsch Consult is a Bangkok-based consultancy specializing in market entry and expansion for tourism, hospitality, and hotel-tech companies. Their tourism and hospitality work spans Thailand, Vietnam, Malaysia and Singapore, while their hotel-tech focus is currently concentrated on Thailand. Founded by Florian Ultsch, who brings senior leadership experience from a family-owned hotel group spanning Austria, Germany and Switzerland, the team combines deep local networks with genuine, practitioner-level hospitality expertise. In Thailand, they serve as RoomPriceGenie’s market development representative, helping independent hoteliers adopt smarter, data-driven pricing – with local presence, personal support and a real understanding of how Thai hotels operate day to day.