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During the recession, Natalia Assa and her husband began renting out rooms in their beachside home. The first summer was great but when winter began, it became clear that making a business from hospitality required specialized technology. “We have been using RoomPriceGenie for two full consecutive months now and our business has considerably improved.”
USA
10 to 25 rooms
Booking Factory
“Accurate room pricing in today’s world is crucial for success. Since using RoomPriceGenie, our total revenue has increased considerably.”
Natalia Assa
The Challenge
Brand new to hospitality, Natalia didn’t have a blueprint for pricing rooms. Rather, she manually compared rates and tracked website traffic but made a lot of costly mistakes. “Early on, I started to compare my listing to other AirBnB listings and tracked how different measures affect my occupancy and the clicks on my website. Yet, we mostly lost money with our tries to get the prices right. We learned a lot over the last few years, but it was expensive.”
The Trigger
Despite having an information-rich website, Natalia noticed that the only two pages that customers visit are the homepage and the rooms and rates page. She quickly realized that rooms and rates are what guests care the most about and drive business.
The Solution
With RoomPriceGenie, Natalia is able to stay in control of pricing but has a system to execute her strategy. “RoomPriceGenie picks up on pricing trends that I, as a human, can’t spot as quickly. RoomPriceGenie is an excellent partner and I value the company’s openness to feedback.”
The Result
Inn Your Element has been using RoomPriceGenie for two full consecutive months and business has considerably improved. “RevPaR is up 16% in March and 25% in April. Our overall revenue, after doubling the number of rooms and starting to use RoomPriceGenie, is up 144% in March, 163% in April and 67% so far in May.”
See other Case Studies...
Hotel Altes Land
Germany
“With RoomPriceGenie, we have successfully transitioned from fixed pricing to dynamic pricing and are seeing great results.”
"Increasing room rates can feel risky because you don’t want to upset your regular guests, but we haven’t received any negative feedback, so dynamic pricing appears to be working."
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