Real-time
Pricing Optimization

Real-time room pricing optimization is one of the most important features in the RoomPriceGenie automated pricing solution, as it will automatically update your hotel room pricing as internal (PMS data) and external (market conditions) data changes. There are many key benefits of real-time pricing automation for hotels of all types and sizes, including:

Increase Revenue

The RoomPriceGenie solution’s real-time room pricing optimization helps hotels always sell their rooms at the best possible rate, as market supply and demand changes. In addition to market supply and demand data, the RoomPriceGenie automated pricing solution factors in additional data, including:

Hotels that use the RoomPriceGenie automated pricing solution have been shown to increase their revenue by 19% (with increased ADR); for an average 19-room hotel, that equals an increase of $70,000 in revenue per year!

Price Your Rooms More Competitively

Because RoomPriceGenie’s real-time room pricing optimization factors in your competitors’ pricing in its automated pricing recommendations, it makes it possible for your property to direct guests away from booking with your competitors and into your comfortable beds. In today’s highly competitive marketplace, this is a very important factor in your property’s long-term profitability, as it will bring in new guests and keep your current guests coming back, again and again.

With RoomPriceGenie, once the parameters are established, the whole process is automated, saving me time while ensuring that I’m not leaving any money on the table. I tried other solutions, but RoomPriceGenie was far superior.
Milan Marijanovic from Hotel Moguntia

More Effective Inventory Management

RoomPriceGenie’s real-time hotel room pricing optimization will consistently determine the price that will make your property the most revenue, based on the exact number of rooms you have available, in real-time. This helps you to maximize occupancy without the risk of overbooking.

Improved Occupancy

Real-time room pricing optimization will help to boost your occupancy by making sure you are selling your rooms at the best possible rate, based on current market conditions. Pricing your rooms right will ensure that lookers become bookers, while making sure that you’re never leaving money on the table.

Better Value, Happier Guests

Everyone loves to get a great deal on a beautiful hotel stay and, with real-time pricing automation, you will always be offering the most fair and reasonable room pricing, which will result in more bookings, more positive reviews and repeat customers. Win/win!

Genies giving each other a fist bump with their arms over each others shoulder.

How room pricing affects revenue management

Room pricing is one of the most effective levers you have for controlling your revenue. By updating your rates in real-time, you stay competitive, respond to demand instantly, and make the most out of every booking opportunity. RoomPriceGenie makes it easy by monitoring the market and automating your pricing decisions based on live data, saving you time while improving results.

Best practices for optimizing room pricing

To get the most from your hotel room pricing, consistency and smart automation are key. Let your rates reflect local demand, competitive changes, and your own booking patterns. With RoomPriceGenie, you’re equipped to:

  • React quickly to market changes and keep your rates attractive
  • Increase revenue by optimising prices for every room and every night
  • Save time by automating complex pricing decisions
  • Strengthen your positioning against competitors and secure more bookings
  • Improve guest satisfaction by offering fair, market-driven prices that build loyalty

Smarter room pricing means better business, and that’s exactly what RoomPriceGenie delivers.

Why dynamic hotel room pricing is essential

The hospitality market moves quickly, with guest demand shifting based on local events, seasons, and competitor activity. Static pricing strategies make it harder to stay competitive, leading to lost bookings or missed revenue opportunities. Dynamic pricing ensures your hotel adapts to every change, helping you capture more demand and maximise earnings.

RoomPriceGenie empowers your property to stay competitive and profitable with minimal manual effort, allowing you to focus more on delivering exceptional guest experiences while your pricing strategy works seamlessly in the background. With intelligent automation and real-time market monitoring, you can be confident that every pricing decision is optimised to maximise your revenue and occupancy without constant supervision.

Start your 14-day free trial

now

You can go live with your new prices in a few days, and start getting the benefit without paying a penny. Why not book a call with our revenue manager to see why so many hoteliers love RoomPriceGenie?

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