Revenue Management Glossary

An A-Z of everything Revenue Management

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Forecast

A forecast is a very valuable tool for revenue managers and hoteliers, as it is ...

Market Segmentation

Market segmentation in hotel revenue management is the practice of splitting a h...

Return on Investment (ROI)

A metric to evaluate the quality of an investment, calculation: The owner’s inve...

Pick-Up

Pick-up is an important metric which shows hoteliers the number of rooms that ha...

Revenue per Available Room (RevPAR)

Revenue per Available Room (RevPAR) is a revenue management metric that measures...

Revenue Management

Revenue management is the practice of analyzing and predicting consumer demand t...

Shadow Price

Shadow prices are the minimum acceptable price at which a hotel should sell a ro...

Business on the Books (OTB)

"Business on the books" (OTB) is a term used to refer to the confirmed bookings ...

Discount - Transient Sub-segment

The Discount Market Segment, a sub-segment of transient market, refers to guests...
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