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Boutique Hotel Stockalperhof

Boutique Hotel Stockalperhof sits in the heart of Brig and has welcomed guests for around 30 years, first as Hotel Simplon and, since 2020, as Stockalperhof. Managing Director Milica Simovic and her young team are known for homemade pasta, a personal atmosphere and a first-name policy with every guest. “I love the direct contact with guests and the variety of the job,” says Milica. “No two days are the same.”
Boutique Hotel Stockalperhof

Copyright: Jan Brantschen, Instagram: @janbrantschen. 

Switzerland flag
  • Switzerland
  • 26 to 50 rooms
  • Protel
Milica Simovic

Copyright: Jan Brantschen, Instagram: @janbrantschen. 

“The time I save goes where it matters most: our guests and my team.”

Milica Simovic

Matthias Getto

Matthias Getto, SHS Academy

The Challenge

Stockalperhof priced its rooms using fixed rate tiers. The team pulled Excel reports on bookings and occupancy, then adjusted the tiers by hand every one to four weeks. It worked, but it was slow. “The biggest problem wasn’t mistakes. It was how rarely we changed our prices,” Milica explains. “When demand went up, we didn’t always react fast enough. On our busiest days, our rates were sometimes too low, and we left money on the table.”

The Trigger

Stockalperhof already worked with the revenue management experts at SHS Academy. Their consultants knew RoomPriceGenie from other hotels and had seen it deliver. “We were curious whether it could make our pricing more efficient and more responsive too,” says Milica. The goals were clear: less manual work, faster reactions to demand and a clearer view of the numbers.

The Solution

Milica lets RoomPriceGenie update prices automatically and checks in every few days to review bookings and recommended rates. “It’s really simple and intuitive to use,” she says.

The reporting plays a central role. Milica brings the numbers into regular revenue meetings with SHS Academy, where they review demand together and decide on strategy or adjustments to the settings. The system handles the daily pricing, and SHS Academy coaching shapes the bigger picture.

Guests didn’t mind the change. Stockalperhof had always worked with different rate levels, so varying room prices were nothing new.

The Result

2 to 3 hours saved every week, roughly 100 to 150 hours a year previously spent on Excel reports, booking analysis and manual price changes.

Average room rate up nearly 16% since switching, with the strongest gains on high-demand dates.

Prices react to demand automatically, instead of every one to four weeks.

Milica is candid that the rate increase has more than one driver. “Other factors play a role too. But we’re convinced that more responsive pricing, better reporting and regular strategic reviews with SHS Academy all contribute to our positive development.” For her, the biggest change is personal. “The time I save goes where it matters most to me: our guests and my team.”

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