How to capture mehr Einnahmen with automated pricing
This guide – written explicitly for the independent hotelier – will explain the concept, strategies and benefits of automated hotel pricing. We’ll show you why automated pricing is the secret to capturing more bookings, higher room rates, and more revenue every day, even while you sleep. That is if you have time for sleep.
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Inhalt
1. Earn More Revenue While You Sleep
2. How Competitive Is Your Pricing?
3. Dynamic Pricing: Aligning Rates with Market Demand
4. Obstacles to Dynamic Pricing
5. Automated Pricing: A Game Changer
6. Wie funktioniert die automatisierte Preisgestaltung?
7. Vorteile der automatisierten Preisgestaltung
8. Pricing Strategies to Boost Performance
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Pricing Strategies to Boost Performance
While automated pricing software will take care of day-to-day pricing management, hoteliers aren’t off the hook entirely. These strategies will help support the system and ensure the most favorable outcomes.
Beginnen Sie mit klaren Zielsetzungen
Before establishing your hotel’s settings, clarify your overall revenue objectives. Do you want to drive higher occupancy or higher rates? Do these priorities change at different times of the year?
Wenn Ihre Immobilie zum Beispiel neu ist oder erst kürzlich renoviert wurde, sollten Sie der Belegung durch eine weniger aggressive Preisgestaltung Vorrang einräumen. Wenn Ihre Immobilie gut etabliert und die Nachfrage groß ist, können Sie sich entscheiden, Ihre Preise aggressiver zu gestalten.
Seien Sie nicht schüchtern bei der Preisgestaltung
Most hoteliers undervalue their property, fearful of pricing too high and losing potential bookings. Yet hotels that charge higher rates than their competitors generate higher revenue per available room (RevPAR), according to research from Cornell University.
When you start out, experiment with your settings to see how they affect occupancy and revenue. And rest assured that the pricing software will only go to the maximum price if the data indicates the market will bear such rates.
Verbessern Sie die Gästebewertungen
An essential part of rate strategy is ensuring that service and quality are commensurate with the prices charged. If you receive frequent complaints about pricing or value, you may need to review your pricing settings and the guest experience.
How can you enhance services and amenities to strengthen value perception, exceed guest expectations, and earn rave reviews? Higher guest ratings will increase your pricing power. A study from Cornell hat herausgefunden, dass ein Hotel, das seine Bewertung um einen Punkt auf einer Fünf-Punkte-Skala erhöht, seinen Preis um bis zu 11,2 Prozent erhöhen kann, ohne dass sich dies auf die Belegung auswirkt.
Rauminventar verwalten
Do your entry-level rooms always sell out first, resulting in premium rooms sitting empty or given away as upgrades? Try setting smaller pricing differentials between room categories and throwing in value-adds like breakfast or late checkout with suites.
If you receive a lot of cancellations, offer a deeper discount on nonrefundable rates and charge a premium for flexible cancellation. And if you often book up on weekends, use stay restrictions like minimum length of stay and closed to arrival to boost occupancy on shoulder nights
Beschaffungskosten eindämmen
More revenue is nice, but higher profitability is even better. If many of your bookings come from OTAs, the commission fees are cutting into your profits. If your pricing is right, you shouldn’t need to avoid OTAs, but you may want to lower your dependency.
Bevor Sie sich an Aktionen beteiligen, die höhere Provisionen oder Rabatte erfordern, kalkulieren Sie die Gesamtkosten und Nettopreise. Wenn Sie diese Zimmer stattdessen auf kostengünstigeren Direktkanälen verkaufen können, sind Sie schon viel weiter.
Nachfrage generieren
Pricing software is designed to optimize rates for existing demand. You will achieve even better results by engaging in marketing activities that generate higher demand.
This starts with the basics:
• Your website should feature high-quality imagery, helpful information, and simple navigation, with a real-time booking engine.
• Your profiles on OTAs, Google, and distribution channels should be detailed, appealing, and up-to-date to help drive conversions.
• Promotions sent to your email database and cost-per-click ads on Google, Facebook, or Instagram can be effective ways to entice guests back and find new prospects.
For more tips and ideas, check out our guide.
Inhalt
1. Earn More Revenue While You Sleep
2. How Competitive Is Your Pricing?
3. Dynamic Pricing: Aligning Rates with Market Demand
4. Obstacles to Dynamic Pricing
5. Automated Pricing: A Game Changer
6. Wie funktioniert die automatisierte Preisgestaltung?
7. Vorteile der automatisierten Preisgestaltung
8. Pricing Strategies to Boost Performance
