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Wie man erfasst mehr Einnahmen mit automatischer Preisgestaltung

In diesem Leitfaden, der speziell für unabhängige Hoteliers geschrieben wurde, werden das Konzept, die Strategien und die Vorteile der automatisierten Preisgestaltung in Hotels erläutert. Wir zeigen dir, warum die automatisierte Preisgestaltung das Geheimnis ist, um mehr Buchungen, höhere Zimmerpreise und mehr Einnahmen zu erzielen - und das jeden Tag, sogar während du schläfst. Das heißt, wenn du Zeit zum Schlafen hast.

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Wie Sie mit automatisierter Preisgestaltung mehr Umsatz erzielen Buchcover

5

Automatisierte Preisgestaltung: Ein Spielveränderer

Because so many big, branded hotels practice dynamic pricing and so few smaller, independent properties do, it creates an imbalance. Pricing for small hotels is often out of sync with the rest of the market, either too high or too low. As a result, large hotels scoop up more bookings at higher rates, leaving the leftovers to smaller properties.

Is this fair? Of course not. It’s because these hotels are armed with a secret weapon: a revenue management system (RMS). An RMS automates pricing, inventory control, and hundreds of other revenue management tasks on behalf of a hotel.

Until recently, RMSs were designed primarily for large hotels with a dedicated revenue manager who has ample time to learn and operate the technology. For smaller properties, the systems are too complex, too expensive, and too time-consuming.

However, all that is changing. Today, there are revenue solutions custom-built for smaller properties. These solutions strip away the advanced features smaller properties don’t need and focus on automating the pricing process. Easy to learn and operate, they don’t require the expertise of a revenue manager; they can be managed by any manager in only one or two hours per week.

For small to medium-sized independent properties, automated pricing software is a game changer. Before we explore the benefits, let’s explain how the technology works.

Illustration of a hotel welcome sign with the word Home at the top.