The real impact of revenue management

We looked at 567 hotels using RoomPriceGenie across 9 countries to answer one question: how much extra revenue does an RMS actually make?

Revenue vs same time last year +19% Average across 567 properties
Genie riding a rocket while celebrating
With RoomPriceGenie Same time last year
Bezetting+14%
ADR+4%
De resultaten

Revenue up 19% on average.

We examined three core revenue metrics. RoomPriceGenie helped properties increase room rates while driving higher occupancy, significantly increasing overall revenue.

Honestly, we get your skepticism. If you’ve been setting prices manually or using a built-in PMS tool, and it’s been working (more or less), why change? You might have missed a few revenue opportunities, but it feels familiar. Why risk it?

Turns out there are many real reasons to implement dynamic pricing using the RoomPriceGenie revenue management system.

Totale omzet +19%

Average revenue increase per property across all 567 properties.

Bezetting +14%

Average occupancy increase. More booked nights.

ADR +4%

Average Daily Rate increase. Higher rates, at the same time as higher occupancy.

Our largest study yet

From 9 hotels to 567.

Back in 2019, we studied nine European hotels and saw an average revenue increase of 22% for a 19-room property. The industry, booking habits and technology have moved on since then, so we ran the numbers again, at scale.

2019 study +22% 9 European hotels
Latest study +19% 567 properties, 9 countries
Australia Tsjechië Germany Netherlands New Zealand Spain Switzerland United Kingdom United States
2019 · 9 hotels
Latest · 567 properties
Each dot is one property.
What 19% means in real money

What would a 19% revenue increase mean for your property?

Small property · 10 rooms · $500,000 annual revenue
$500,000 × 19% $95,000 additional revenue per year
$792 more per room, every month
Hypothetical example from the study, based on the 19% average revenue increase.
Imagine what you can do with that
Buy 100 sets of high-thread-count linens$5,000
Upgrade to premium mattresses$7,500
Invest in Google ads to attract direct bookings$4,000
Or invest in sales training for your front desk staff, or save for a rainy season. The choice is yours.
Mid-sized property · 50 rooms · $2,000,000 annual revenue
$2,000,000 × 19% $380,000 additional revenue per year
$633 more per room, every month
Hypothetical example from the study, based on the 19% average revenue increase.
With that extra money, you could
Build a new website with direct booking functionality$30,000
Hire two extra front desk team members to offer better guest service$100,000
Install Smart TVs in all 50 rooms$25,000
Or invest in sales training for your front desk staff, or save for a rainy season. The choice is yours.
Larger property · 100 rooms · $5,000,000 annual revenue
$5,000,000 × 19% $950,000 additional revenue per year
$792 more per room, every month
Hypothetical example from the study, based on the 19% average revenue increase.
This extra revenue could pay for
An extensive social media ad campaign targeting new markets
A sustainability upgrade with solar panels
A loyalty program to increase repeat guests and long-term brand loyalty
Or invest in sales training for your front desk staff, or save for a rainy season. The choice is yours.
$500,000 × 19% $95,000 additional revenue per year
$792 more per room, every month
Illustrative only. Applies the study’s 19% average revenue increase to your numbers; individual results vary.
Worked examples from the study
Small property · 10 rooms · $500,000 annual revenue$95,000/yr
Mid-sized property · 50 rooms · $2,000,000 annual revenue$380,000/yr
Larger property · 100 rooms · $5,000,000 annual revenue$950,000/yr
Or invest in sales training for your front desk staff, or save for a rainy season. The choice is yours.
Are these properties like mine?

Hotel size doesn’t matter.

Room count had no significant impact on revenue, ADR or occupancy improvements.

A cozy B&B in the Alps
A 100-room boutique hotel in Berlin
A group of hotels in the UK
Beyond revenue

The other benefit: time.

10 hourspricing, every month
15 minRaincity Property Group
“What used to take days to several weeks to do is now possible in a single day.”
Kiki Shahabi Steiner Residences
“Instead of spending 10 hours every month going over the pricing for the upcoming months, we can now complete it in about 15 minutes.”
Lucas Roth Raincity Property Group
“The intuitive system allowed me to make rate changes and implement different rate strategies at multiple properties quickly and easily. The RoomPriceGenie delivers excellent value for money.”
Pete Saunders Oakman Group
Why these results matter

The three concerns we hear most.

Revenue management isn’t just about increasing prices. It’s about finding the sweet spot where occupancy, rates and guest satisfaction align.

Absolutely not. With RoomPriceGenie, you’re always in the driver’s seat. AutoPilot works based on the parameters you set, and you can adjust strategies anytime or even turn it off if you prefer.

A study by the ZHAW School of Management and Law confirms that dynamic pricing does not significantly impact guest satisfaction. Travelers are used to dynamic pricing in other industries, like airlines or ride-sharing apps. Automated dynamic pricing ensures fair, demand-driven rates, helping properties stay competitive without unnecessary discounting or underpricing.

Our data says yes: 19% more revenue with less manual work. And you can try it for free to see the results for yourself.

Read the ZHAW guest satisfaction study
How we conducted the study

A strict methodology, for reliable, unbiased results.

567 properties across various markets and property sizes
700 days, at most, using RoomPriceGenie AutoPilot
compared performance to the Same Time Last Year (STLY) to track improvements
excluded properties with irregular usage, e.g. switching AutoPilot off and on frequently
Belangrijkste punten

Four things to remember.

01 Een gemiddelde omzetstijging van 19% Across 567 properties in various markets worldwide.
02 ADR and occupancy improve together A 4% increase in ADR and a 14% boost in occupancy: higher rates and more booked nights.
03 Hotel size doesn’t matter De voordelen van geautomatiseerde prijzen gelden voor alle accommodaties, ongeacht het aantal kamers.
04 Hoteliers maintain control RoomPriceGenie automatically optimizes your prices, but you always have 100% control.

See what RoomPriceGenie can do for your property.

Book a meeting to start your free 14-day trial. No obligation.

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