Revenue management is one of the most complex areas of hotel operations, yet many hoteliers learn by trial and error.
That’s a risky way to manage revenue.
While a lot of hoteliers build their skills on the job, it’s best to start with a solid foundation in revenue management.
Fortunately, there’s a wealth of resources to help you develop skills, apply best practices, and avoid costly mistakes. Many of them are free and easily accessible online.
Here, we share some of our favorite learning tools. Whether you’re new to revenue management or are a seasoned professional, these materials will help you take your skills to the next level.
Programs and Courses: Learn from the Experts
Most hospitality schools offer revenue management courses, so be sure to check out your local options. Here are some of the most popular globally, which offer both online or in-person formats:
HSMAI Academy: Certificate in Revenue Management
HSMAI is a global association for sales, marketing, and revenue professionals in hospitality. This 10-course program leads to a Certificate in Revenue Management and is ideal for newcomers or hotel staff looking to transition into a revenue role.
EHL Graduate School: Revenue Management Online Course
Founded in 1893, EHL (École hôtelière de Lausanne) is widely considered the world’s most prestigious hotel school. This five-week online course covers videos, interviews, exercises, readings, and case studies, and it’s open to anyone.
Cornell University: Certificate in Hotel Revenue Management
Cornell’s world-renowned School of Hotel Administration offers this program designed for all types of hoteliers and aspiring professionals. Developed by revenue management pioneer Dr. Sheryl E. Kimes, it includes five courses that can be completed in as little as 2.5 months.
Books: Go Deep into Revenue Management
If you prefer to learn through reading, these books are among the most respected in the field.
Evolving Dynamics: From Revenue Management to Revenue Strategy (4th Edition)
By Dan Skodol, CRME, and Tim Wiersma, CRME
The official study guide for HSMAI’s Certified Revenue Management Executive (CRME) certification, this short book provides one of the most comprehensive and up-to-date overviews of modern hotel revenue management. Be sure to get the latest edition.
Hotel Revenue Management: The Post-Pandemic Evolution to Revenue Strategy
By Dave Roberts (2022)
This book explores how automation is reshaping revenue management from a tactical focus to a strategic discipline that integrates marketing, loyalty, and distribution. Roberts, a former SVP of Revenue Strategy at Marriott and professor at Cornell, brings deep industry experience.
Revenue Management for the Hospitality Industry (2en Edition)
By David K. Hayes and Allisha Miller
A popular textbook at hospitality schools, this comprehensive guide covers pricing and optimization strategies across hotels, restaurants, and other sectors. The second edition adds sections on data analytics and key revenue metrics.
Conferences: Learn with Your Industry Peers
Prefer in-person learning? Many hospitality conferences include dedicated revenue management tracks. Here are some of the most respected industry events:
Offering both virtual and live events, the Global Revenue Forum’s flagship conference takes place in London, with regional gatherings across Europe. Recordings of past sessions are also available online. The speaker lineup is consistently top tier, with a strong focus on data-driven revenue management insights.
HSMAI’s Commercial Strategy Conference
This conference reflects the growing trend of integrating marketing, sales, distribution, and revenue under one “commercial strategy” umbrella. It tends to attract professionals from big hotels and major brands, but smaller independent hotels will also find it educational. The 2026 edition will be held in San Antonio, Texas.
ITB Berlin is the world’s largest travel industry trade show. While the event covers all aspects of travel and may seem overwhelming, the hospitality technology section always features exhibitors and presentations dedicated to revenue management. For those in the Asia-Pacific region, ITB Asia offers a closer option.
Websites: Keep Current with the Latest News & Insights
Revenue management evolves constantly. Once you’ve mastered the basics, it’s worth following sites that keep you up to date on new ideas and best practices.
A knowledge hub for the hospitality industry, featuring expert articles and a dedicated section on revenue management.
A go-to source for industry news and opinion pieces from leading hospitality professionals and thought leaders, with a wealth of content on revenue strategy.
Subscribe to this daily email for curated hospitality news and insights, including regular coverage of revenue management trends.
Learn from Us: RoomPriceGenie’s Resource Hub
Okay, we might be a little biased here, but hoteliers and revenue managers often tell us how valuable our learning resources are, especially small to medium-sized independent hotels and groups.
In the Resources section of our website, you’ll find:
- Search Bar – Quickly find materials by topic
- Revenue Management Essentiële onderdelen – A beginner-friendly guide
- Inhoud Bibliotheek – Webinars, events, and a glossary
- Gidsen – Including our hot new release, Forecasting Made Simple
- Blog – Fresh insights, trends, and how-tos
- RoomPriceGenie Academie – Our free video courses
- Vraag een Genie – Submit a question, and we’ll work our magic to help
Ready to Start Learning?
Wherever you are in your revenue management journey, there’s always more to learn, and the right tools and insights can make all the difference.
Start your journey today at RoomPriceGenie’s Resources Hub.
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