Market segmentation is firstly the acknowledgement that not all customers are the same and, secondly, the separation of existing (or potential) clients into sub sections or segments. Whether it be divided by age, occupation, hobbies or location, segmenting your customer basis allows you to better address the needs of a broad spectrum of clientele.
Once established, unique segment-based services can be applied within your hotel to ensure you are offering the most beneficial and tailored experience for you customers. In the long run this will help your business specify their branding, build a unique reputation and encourage positive online reviews.
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