Running a hotel is a lot of work. And pricing is often a secondary consideration, with the guest experience coming first. Sadly, the people who give so much energy to the guests may be missing out on many profit opportunities.
We often find that the hotels we set up are not, in our opinion, charging enough for their rooms. Especially now, in a post-corona period, when everything is uncertain, many hotels choose to sell low rather than sell their rooms for a good deal.
Pioneered by the airline industry in the early 1980s, revenue management is a way of pricing and marketing products that are perishable; in other words, if you don’t sell it tonight, you can’t sell it tomorrow.