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b_smart

b_smart isn’t your average hotel group. What started as an eight-room property has grown into 25 self-check-in hotels and, just as importantly, b_smart Services, a model that supports over 40 additional partner hotels with central reception and operations. Whether running their own properties or helping other hoteliers scale, the philosophy is the same: keep things simple, standardized, and profitable.
b_smart
Switzerland flag
  • Switzerland
  • Group
  • Apaleo
B smart selection Switzerland Peter
“We’ve used RoomPriceGenie from the very beginning. It’s easy, effective, and efficient—exactly what we need to run 25 properties without adding a small army of people.”

Peter Ritsch

The Challenge

Before RoomPriceGenie, pricing was largely static—weekday vs. weekend, with occasional manual tweaks. “We were leaving occupancy, revenue, and profit on the table,” Peter notes. Managing many small, often rural properties made manual revenue management unrealistic at scale.

The Trigger

b_smart committed to full automation and digitization across the group. “If we were going to do revenue management, we’d do it with software,” Peter explains. They needed an RMS that non-specialists could trust daily. “We just want it easy, effective, efficient,” he adds.

The Solution

RoomPriceGenie became the standard across both b_smart Hotels and b_smart Services. Today, it powers dynamic pricing for 25 owned properties and is part of the recommended tech stack for every new partner hotel, alongside Apaleo (PMS) and straiv (guest journey). “The personal touch mattered. We were listened to and could help shape the product,” Peter says. Key capabilities included effortless automation with transparent controls and segmentation. “It’s a tool that gives hoteliers real control over revenue, on at least semi-autopilot,” he says.

The Result

RoomPriceGenie made revenue management scalable, not only for 25 owned properties but also for 40+ partner hotels using b_smart Services.

“Without automation, we’d need significantly more staff,” says Peter. One revenue manager can now oversee the entire portfolio with confidence. Automation and standardization reduced errors, saved time, and gave teams greater control. “It’s intuitive and efficient—the system runs on semi-autopilot, but we still feel in control,” he adds.

So much so, b_smart made RoomPriceGenie part of its official recommended tech stack. “It pays off. Today you’re almost foolish not to use an RMS,” Peter concludes.

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