Air Venice

Air Venice sits right on the Venice Beach boardwalk in Los Angeles, a property with over a century of history. At one point, there was an actual speakeasy in the basement likely dating back to the Prohibition Era. The property was built around 1912. The hotel has a unique layout that's rare for its era: every single room faces the ocean, and no two rooms are exactly alike. The current owner converted the building from apartments to a hotel starting in 2007, a process that took about five years. The result is a place that's deliberately uncomplicated: no frills, affordable, and ideal for the travelers who want a comfortable base within steps of the Pacific.

Paul Hetzel, its General Manager, has been at Air Venice for 13 years and has a clear philosophy: the place guests come back to at the end of each day shouldn't be something they have to think about. That same instinct for keeping things simple now applies to how the property sets its prices.

Air Venice's sister property, Agate Cove Inn in Mendocino, CA, also runs on RoomPriceGenie.
Air Venice
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Air Venice Hotel Exterior
“RoomPriceGenie has taken the guesswork out of our pricing.”

Paul Heltzel

The Challenge

Before RoomPriceGenie, pricing at Air Venice ran on instinct rather than data. The team set rates with a single goal in mind: hit roughly 85% occupancy each month. It worked, loosely, but it came at a cost. Rates were set high for dates far in advance and then dropped sharply as the dates approached. Last-minute discounts became a regular habit, and those steep cuts quietly eroded the property's rate integrity.

On top of that, someone on the team spent 20 to 30 minutes each day manually updating rates. It wasn't glamorous work, and it left little room for strategic thinking.

The Trigger

When the hotel owner suggested hiring a revenue manager, the idea didn't land well. Air Venice had tried that once before, in 2018, and the experience was difficult. The external revenue manager worked slowly, was hard to communicate with, and made serious pricing errors that only came to light because others on the team happened to notice. The thought of going through that again was enough motivation to look for a different path.

Around the same time, an email arrived about RoomPriceGenie. It was worth a closer look.

The Solution

Getting started with RoomPriceGenie required only basic setup information. After that, the system took over. The interface was intuitive enough that the team didn't need much hand-holding, and when questions did come up, the support team responded quickly.

One feature that stood out early was RoomPriceGenie's built-in warnings before any significant price change goes live. That safeguard proved valuable: the hotel was about to implement a major rate change that staff weren't aligned on, and RoomPriceGenie's alert facilitated progressive change before any real damage was done to the integrity of their rates.

The Result

The team has reclaimed, at minimum, two hours of manual work every week. Time that used to go toward daily rate updates is now spent elsewhere. The reactive last-minute discounting that used to characterize the end of each month has eased, replaced by a more consistent and defensible pricing approach.

“The RoomPriceGenie’s Calendar view has become a very comfortable default that I check first thing every morning and throughout the day,” noted Paul.

The property no longer relies on an occupancy target as a pricing compass. Rates are grounded in market data rather than gut feel, and the alerts mean no one makes a significant change without a moment of review.

For Paul and his team running a lean operation on one of the world's most famous stretches of beach, that combination of automation and confidence is exactly what was needed.

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