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Revenue Management Woordenlijst

Vraagsturingsdiagram

Definitie

The Demand Control Chart is a visual decision-making tool used in revenue management to guide tactical actions based on forecasted occupancy levels and pre-set strategy thresholds. It helps hoteliers determine when to apply or remove pricing and availability controls, such as minimum stays or closed to arrival, to optimize revenue based on demand.

Hoe te gebruiken

Revenue managers use a Demand Control Chart to apply the right tactics at the right time by: Monitoring forecasted occupancy against strategy thresholds, triggering tactical responses (e.g., applying capacity controls or adjusting pricing), standardizing decision-making based on clearly defined business rules and aligning actions across revenue, sales, and front desk teams.

Formule

There is no single formula, but the chart is based on key metrics and thresholds such as: Forecasted Occupancy %, Booking Pace, Days Before Arrival (DBA) and Revenue Targets

Verwante termen

Forecasted Occupancy, Tactical Controls, Capacity Controls, Booking Curve, Revenue Management Strategy
“The Demand Control Chart turns occupancy forecasts into action—giving hoteliers a clear, consistent playbook for maximizing revenue at every stage of demand.”

Hannah Lee

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