Hoteliers today have more systems, more data, and more places to look than ever before. What they don’t have is more clarity. And when you’re overloaded with data, decisions slow down — which, when it comes to pricing, costs real money.
That’s the problem Revenue Intelligence was built to solve. We sat down with leaders from RoomPriceGenie and RMS — the global property management platform now bringing Revenue Intelligence directly into its PMS — to talk about why the integration matters, what’s changing in the market, and what comes next.
What is Revenue Intelligence?
Revenue Intelligence is a category of hotel technology that delivers proactive, actionable pricing insights directly into the systems hoteliers already use — the PMS. Instead of asking hoteliers to log into a separate dashboard and hunt for data, Revenue Intelligence surfaces the right insight at the right moment, inside the workflow, so decisions can be made faster and with more confidence. For independent hoteliers, this is a meaningful shift. Most properties don’t have a dedicated revenue manager. Revenue Intelligence brings that level of insight into reach without adding another system to monitor.The dashboard problem
“Hoteliers are experiencing dashboard fatigue,” says Chas Scarantino, CEO at RoomPriceGenie. “More systems, more data, more places to look — but not necessarily more clarity. Our customers don’t want to look for data insights. They want proactive intelligence that shows them what data to look at, at the right time.” The fix isn’t another dashboard. It’s putting the right insight in front of the hotelier at the moment they need it, inside the system they already use. That’s exactly what Revenue Intelligence does inside RMS Cloud. “Revenue Intelligence delivers the most actionable insights from RoomPriceGenie directly into the PMS,” explains David Heigl, CPO at RoomPriceGenie. “It gives hoteliers their decision-making points right inside the PMS. And if there’s a pricing adjustment to make, one click takes them straight into RoomPriceGenie. The whole process becomes seamless.”Why Revenue Intelligence matters now
The pace of change in hospitality has accelerated. New competitors. Shifting demand. Costs climbing faster than revenue in many markets. “There’s never been more pressure on operators to get pricing right and run efficient operations,” says Adam Seskis, CEO at RMS Cloud. “We see those operators leaning into data and automation carrying the day. Coming out of COVID, properties shifted focus toward saving time on the cost and efficiency side, so they could spend more of it actually running their business.” The complexity of the tech stack is a big part of that pressure. Cameron Gough, CPO at RMS Cloud, calls it the swivel chair: “We hear from our properties about the complexity of their tech stack — the need to go from one system to the next and move between them. We’ve focused on connecting systems through system-to-system integration, so a higher percentage of your daily work can be done in a single place.”Power without complexity
One of the biggest challenges operators face is closing the gap between intent and execution. They sense something is happening in their market — but they don’t have the information at their fingertips to act on it quickly. “What RoomPriceGenie has created is something as powerful as a team of revenue managers with the best technology, but simple to use,” says Adam Seskis. “For an operator looking after ten different things at any given time, that’s the power of simplicity delivering a great revenue outcome. It’s a real win.” That’s the bar: a complex solution in a simple format, right where the hotelier already spends most of their day.This is phase one
Revenue Intelligence inside the PMS is the start, not the finish. More is coming — on the product side, and on helping hoteliers apply best practices in revenue management as they go.
“We want every hotelier to have revenue intelligence inside their PMS, where they work,” says David Heigl. “This is phase one. There’s more to come from the product side, but also the leadership side. How do we bring industry data to hoteliers? How do we share best practices alongside the product? There’s a lot of exciting things to come.”
Adam Seskis agrees: “This is the start of an incredible relationship. It’s clear our hoteliers are looking for more intelligence in the platform, meeting them where they are. We’ve got a lot of exciting things down the pike — and we’re looking forward to the partnership.”
For independent hoteliers, the direction of travel is clear: less time hunting for data, more time acting on it.
Frequently asked questions
What is Revenue Intelligence in hospitality?
Revenue Intelligence is a category of hotel technology that delivers proactive, actionable pricing insights directly into the systems hoteliers already use — most often the PMS. Rather than requiring hoteliers to log into a separate dashboard, Revenue Intelligence surfaces the right insight at the right moment, so pricing decisions can be made faster and with more confidence.
How does Revenue Intelligence work inside a PMS?
RoomPriceGenie’s Revenue Intelligence is embedded directly into the PMS interface, where hoteliers spend most of their day. It surfaces actionable insights — things like demand shifts, pricing opportunities, and performance signals — and lets hoteliers act on them with one click, taking them straight into RoomPriceGenie to make any pricing adjustment.
What’s the difference between Revenue Intelligence and a revenue management system (RMS)?
A revenue management system (RMS) calculates and recommends optimal prices for a hotel. Revenue Intelligence is a layer on top that brings those insights and recommendations into the systems hoteliers already use — most often the PMS — so decision-making happens in context rather than in a separate tool.
Which PMS systems integrate with RoomPriceGenie’s Revenue Intelligence?
RMS is among the property management platforms that have integrated RoomPriceGenie’s Revenue Intelligence directly into their PMS. RoomPriceGenie continues to expand its list of integrated PMSs to bring Revenue Intelligence to more hoteliers worldwide. On the Integration page, you will find a list of PMS partners that will offer Revenue Intelligence.
Is Revenue Intelligence available to RMS customers?
Yes. RMS Cloud customers using RoomPriceGenie can now access Revenue Intelligence directly inside the RMS PMS.
To learn how RoomPriceGenie can help your property increase your property’s profitability, start your free trial of our automated pricing solution today!
