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Hansen & Dale Resorts

Brian Hansen, President of Hansen and Dale Resorts, has deep roots in the accommodations business, having started at 18. Today, alongside his family, he manages multiple properties in Estes Park, Colorado, including Stonebrook Resort, Pine Haven Resort, The Inn on Fall River, and Fall River Cabins—all located at the gateway to Rocky Mountain National Park. With the influx of tourists year-round, forecasting demand and setting optimal prices became a complex challenge for their unique accommodation offerings.
Hansen & Dale Resorts - Resort Image
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  • USA
  • Group
  • Little Hotelier
Brian Hansen
“After implementing RoomPriceGenie, our monthly RevPAR has increased 15% YoY, and due to the increase in revenue, we can be more flexible with our capital expenditures.”

Brian Hansen

The Challenge

Hansen and Dale Resorts operates in a highly dynamic market with fluctuating seasonal demand. Previously, Brian's team had to manually track competitor rates, occupancy levels, and demand forecasts to set prices—a process that was tedious and prone to errors. This led to frequent underpricing and overpricing at critical times of the year, impacting overall profitability.

The Trigger

Managing all the data points and variables had become an overwhelming task, and we knew we needed a solution that could interpret key industry data and help manage our rates effectively," says Brian. That's when RoomPriceGenie became an integral part of their business.

The Solution

RoomPriceGenie seamlessly integrated with Hansen and Dale Resorts' property management system, making onboarding smooth and offering highly responsive support. Brian notes, "I was extremely impressed that the program not only identified every event and festival in our region but also forecasted the accommodation spend for each and adjusted our rates accordingly. We immediately saw success and upgraded to the pro version within a month.

The Result

Since implementing RoomPriceGenie, the resort's monthly RevPAR has increased by 15% year-over-year, company efficiency has improved, and the added revenue has provided greater flexibility for capital expenditures. "RoomPriceGenie has made us more competitive and facilitated a pricing model that has led to record revenue and exceeded our benchmarks," Brian says. He adds, “I have so much faith in this application that I let RoomPriceGenie work its magic and set our rates without any intervention.

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