City Pop

City Pop is rethinking urban stays. Their hybrid model blends serviced apartments, digital guest journeys, and flexible stay lengths—all designed for modern city living.

With the launch of City Pop 2NIGHT, the group expanded into short stays, bringing a more hotel-like experience into their tech-driven concept.

As the business grows across Europe, one thing is clear: pricing needs to be fast, reliable, and easy to manage, without adding complexity.
City Pop Room with a view
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Michela Pittaluga - Head of Sales
“RoomPriceGenie gives us the right pricing from day one, without slowing us down.”

Michela Pittaluga - Head of Sales

The Challenge

Launching a new brand without historical data puts pressure on every pricing decision. Get it wrong, and you risk losing both visibility and early traction. City Pop initially used another revenue management system, but it quickly became a bottleneck.

“It was overly complicated and not user-friendly. It slowed down decision-making and required too much manual work,” mentioned Michela, Head of Sales at City Pop.

On top of that, prices were often pushed too high—exactly the wrong approach during a ramp-up phase. “In a new market, you need to stay competitive from day one. Overpricing can really hold you back.” For a fast-scaling, tech-enabled operation, this setup simply didn’t fit.

The Trigger

The launch of City Pop 2NIGHT created the opportunity to rethink everything—from pricing strategy to system setup.

“My mandate was to build the entire commercial setup from scratch.” Having worked with RoomPriceGenie before, Michela already knew what worked in fast-moving environments.

“In ramp-up phases and new market entries, you need something that is both intuitive and effective.”

The decision was straightforward: choose a solution that supports growth, and doesn’t slow the team down.

The Solution

RoomPriceGenie made it possible to get pricing right from the start. It automatically adjusts prices based on demand, helping City Pop stay competitive in each market while maintaining control.

“What really makes the difference is the simplicity. It does exactly what we need, without overcomplicating things.”

For a lean operation managing multiple properties, that simplicity matters. Less time spent on pricing means more time focusing on growth. RoomPriceGenie also helps keep pricing consistent and balanced—something guests notice. “It allows us to avoid extreme fluctuations and offer fair, consistent prices, which supports conversion and guest satisfaction.”

And when speed matters, having the right partner makes a difference: “The support is prompt, constructive, and very solution-focused, which is essential when you’re building something new.”

The Result

City Pop 2NIGHT is still in its early growth phase, but the impact is already clear. “It has significantly reduced the time we spend on pricing and allowed us to make faster, more confident decisions.”

Key outcomes so far:
- Less manual work and fewer pricing adjustments
- Faster decision-making across properties
- Stronger, more consistent market positioning
- A scalable setup ready for expansion

Within just 12 months, revenue management has become a core part of the business. “Revenue management is now fully integrated into how we operate and grow.” With new openings planned across Europe, City Pop now has a pricing foundation that can scale with them—consistently and confidently.

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