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Revenue Management Woordenlijst

Booking Curve

Definitie

A Booking Curve is a graphical representation that shows the cumulative number of bookings made for a specific arrival date, plotted against the number of days before arrival (DBA). This tool is crucial for revenue management as it provides insights into the booking pace, helping hoteliers predict future occupancy and make adjustments to pricing strategies.

Hoe te gebruiken

In revenue management, the Booking Curve is used to visualize how bookings are progressing over time. By understanding the curve, hoteliers can anticipate the demand for rooms, identify any potential gaps in bookings, and adjust pricing strategies accordingly. A steeper curve may indicate high demand, while a flatter curve could signal the need for price adjustments to drive bookings.

Formule

A Booking Curve is created by plotting the total number of cumulative bookings for each day leading up to the arrival date. Key factors include: Daily booking pace, historical booking trends, market demand and price adjustments based on booking pace.

Verwante termen

Booking Pace, Revenue per Available Room (RevPAR), Demand Forecasting, Price Optimization, Booking Window
“The Booking Curve is an essential tool for hoteliers to track booking trends and demand fluctuations, helping to refine pricing strategies and ensure maximum revenue capture as the arrival date approaches.”

Sarah Kock

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