Définition de RevPAR et ADR

What is RevPAR? 

RevPAR (revenue per available room) is the most common measure of success of a hotel’s revenue and marketing strategy. It is actually a very simple measure, and is a better performance indicator than ADR (Average Daily Rate). 

How to calculate RevPAR ?

It can be calculated using the following RevPAR formula:

RevPAR = Revenu moyen par nuit ÷ Nombre total de chambres

As an example; if you have 10 rooms in your hotel and $1000 average income per night, then your revenue per available room would be $100. This means that for every available room you on average make $1000 ÷ 10 =  $100.

Another common definition (which works out to the same number in the end) uses Taux journalier moyen (ADR) et Occupancy Rate. Average Daily Rate is the amount you charge per room on average and occupancy rate is your average occupancy rate. This is how to calculate RevPar by this method:

RevPAR = Tarif journalier moyen (ADR) × taux d'occupation

Using the RevPAR formula, if you normally charge $200 for your rooms and you have 50% occupancy rate, then RevPAR = $200 × 0.5 = $100.

RevPAR ou ADR ?

Revenue per available room or RevPAR is a better measure of success than ADR is. This is because ADR does not take into account occupancy. You could charge $1000 per night for your hotel rooms (ADR = $1000) but if you only sell 1 room-night a year you haven’t been very successful.

Améliorer le RevPAR

Now you know the RevPAR definition, and how to calculate RevPAR for your hotel. But can you get a better way of measuring success? The answer is yes. Let me give an example of how. 

Imagine your variable cost per room is $30 – meaning that everyone who turns up at your hotel to fill an empty room costs you $30 in cleaning, service, breakfast and wear and tear. Imagine if you could fill your 10 rooms with either: a) 100% occupancy at $40 or b) 75% occupancy at $50. Which would you prefer?

Calculating RevPAR gives a value for (a) of $40 and a value for (b) of $37.50. (a) looks like the better option. 

Cependant, le calcul de l'argent réel que vous gagnez (après les coûts variables) donne un chiffre différent. Dans le cas (a), vous réalisez un bénéfice de $10 pour chacune de vos 10 chambres, soit un total par nuit de $100. Dans le cas (b), vous réalisez un bénéfice de $20 pour 7,5 chambres, soit un total de $150 par nuit.

At RoomPriceGenie, our hotel revenue management software doesn’t try to maximise RevPar; instead we adjust for variable costs. The formula to calculate this given below (AdjRevPAR):

AdjRevPAR = Moyenne (Revenu par nuit - Coûts variables par nuit) ÷ Nombre total de chambres

Augmenter le RevPAR

So RevPAR calculation is very important. But how do we increase it? There are many ways to do so, including getting better reviews and more visibility for your hotel. For more details on these, you can read our Livre gratuit sur la gestion des revenus. Mais il existe un moyen très simple d'augmenter les recettes, à savoir la tarification dynamique.

Tarification dynamique may sound complicated – in fact, it is complicated. It involves thousands of calculations, working out demand for your hotel rooms and then optimizing to get the highest profit. But having dynamic pricing for your hotel is not so complicated.

Pour voir à quel point cela peut être simple, il suffit de s'inscrire à un essai gratuit sans obligation. Nous pensons que nous pouvons vous aider à augmenter votre RevPAR jusqu'à 15%. Nous coûtons environ une nuitée par mois, soit une petite fraction du montant que vous pourriez économiser. Et si vous n'êtes pas totalement satisfait, vous pouvez résilier à tout moment - nous n'avons pas de longs contrats ou d'engagements.