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During the recession, Natalia Assa and her husband began renting out rooms in their beachside home. The first summer was great but when winter began, it became clear that making a business from hospitality required specialized technology. “We have been using RoomPriceGenie for two full consecutive months now and our business has considerably improved.”
USA
10 to 25 rooms
Booking Factory
“Accurate room pricing in today’s world is crucial for success. Since using RoomPriceGenie, our total revenue has increased considerably.”
Natalia Assa
The Challenge
Brand new to hospitality, Natalia didn’t have a blueprint for pricing rooms. Rather, she manually compared rates and tracked website traffic but made a lot of costly mistakes. “Early on, I started to compare my listing to other AirBnB listings and tracked how different measures affect my occupancy and the clicks on my website. Yet, we mostly lost money with our tries to get the prices right. We learned a lot over the last few years, but it was expensive.”
The Trigger
Despite having an information-rich website, Natalia noticed that the only two pages that customers visit are the homepage and the rooms and rates page. She quickly realized that rooms and rates are what guests care the most about and drive business.
The Solution
With RoomPriceGenie, Natalia is able to stay in control of pricing but has a system to execute her strategy. “RoomPriceGenie picks up on pricing trends that I, as a human, can’t spot as quickly. RoomPriceGenie is an excellent partner and I value the company’s openness to feedback.”
The Result
Inn Your Element has been using RoomPriceGenie for two full consecutive months and business has considerably improved. “RevPaR is up 16% in March and 25% in April. Our overall revenue, after doubling the number of rooms and starting to use RoomPriceGenie, is up 144% in March, 163% in April and 67% so far in May.”
See other Case Studies...
Punch Pubs
United Kingdom
"In terms of measuring how effective RoomPriceGenie has been for us, again, it's early days, but from what we've seen, we're seeing a 15% to 20% increase in our average daily rate for the bookings that are coming in over the next three months."
"I would recommend RoomPriceGenie to other small hotels because it gives us confidence that we are offering the right price at the right time. In an era with so much competition, it can make the difference between getting the booking and losing it to someone else."
“RoomPriceGenie has been an invaluable system that has drastically simplified the pricing process, provided greater control and understanding of the market, and helped to attract a more appropriate clientele to the hotel, improving the overall quality of the guest experience.”
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