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Hotel Turin Barcelona

Hotel Turin, located in the heart of Barcelona, is a family-owned hotel with a rich history dating back to 1966. Founded by José María Herrero, the hotel has stayed within the family, now managed by his grandson Oriol, who carries forward its legacy. As one of the few remaining family-run hotels in Barcelona, Hotel Turin offers guests a warm, welcoming atmosphere. With a transition to digital tools, Oriol and his family are committed to keeping up with the market while maintaining the hotel’s original charm.
Hotel Turin Barcelona - Case Study Photo
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  • Spain
  • 51 to 100 rooms
  • SiteMinder
José María Herrero
“It saves time for me and, above all, for my mother, who used to spend the most time on pricing.”

Oriol Herrero

The Challenge

Before adopting RoomPriceGenie, Hotel Turin’s pricing strategy was entirely manual, set at the beginning of each year with static rates based on previous years. This approach left them vulnerable to missed opportunities, such as unanticipated local events. Additionally, the manual process was time-consuming, leading to errors and inefficiencies.

The Trigger

With the arrival of COVID-19, the need for automation and digitalization became essential for the hotel. Oriol recognized that outdated processes were not sustainable and took on the role of modernizing the hotel's operations. Part of his task was to implement a property management system, channel manager, and revenue management system that could adjust dynamically, responding to real-time market changes. After evaluating several RMS options, Oriol chose RoomPriceGenie, seeing it as a solution that would increase revenue and save time.

The Solution

RoomPriceGenie offered a smooth transition for Hotel Turin. Oriol managed the initial setup alongside the RoomPriceGenie team, tailoring the system to the hotel’s specific needs. The software’s user-friendly interface and intuitive features allowed the family to automate pricing, aligning rates with demand and market trends. Now Oriol, rarely needs to log into the system, as it adjusts automatically based on their pre-set parameters. The RoomPriceGenie team’s responsive support has also been invaluable, helping with any adjustments.

The Result

The automation has saved the time spent on pricing tasks, especially to Oriol’s mum, who was the one in charge of setting the prices. They also increased revenue by 10-20%, with some seasons even surpassing 20%. Starting from previously lower market rates, RoomPriceGenie has helped them align prices with market standards—and in some cases, exceed them—significantly boosting the hotel’s average daily rate s(ADR) and RevPAR. This strategic advantage has strengthened Hotel Turin’s competitive position without compromising guest satisfaction.

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