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Brilliant Apartments

Simon, the founder of Brilliant Apartments in Berlin, turned an early renovation project into a thriving short-term rental business. With beautifully designed, high-end apartments, Brilliant Apartments has become a destination for travelers seeking a homely, upscale experience in Berlin. Simon’s passion for hosting and creating welcoming spaces has made his properties a unique alternative to standard accommodations.
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  • Germany
  • 10 to 25 rooms
  • SabeeApp
Simon Wirth
“RoomPriceGenie has saved us time and energy, allowing us to focus on creating better experiences for our guests rather than constantly adjusting prices.”

Simon Wirth

The Challenge

Before RoomPriceGenie, pricing was set manually once a year, with slight adjustments for weekends, holidays, and events. However, this approach often left Brilliant Apartments out of sync with market demand. Missing events, like major German football finals, resulted in lost revenue opportunities. On the other hand, prices during low-demand periods remained unchanged, leading to non-competitive rates.

The Trigger

This manual method required significant time and effort and was also prone to mistakes. For example, Simon accidentally set the rate to €2 per night, resulting in instant, underpriced bookings. Simon adds, “So many mistakes happened and I had to adjust, if not already too late, whenever I realized by accident that our rates were not market-aligned at all.” As someone who dislikes manual data entry and frequent price uploads, he was intrigued when a colleague recommended RoomPriceGenie. The potential for a smarter, market-responsive pricing system promised relief from time-consuming tasks and increased revenue.

The Solution

RoomPriceGenie, in combination with SabeeApp, transformed the pricing process for Brilliant Apartments by automating daily rate adjustments according to market demand. This allowed Simon to eliminate manual pricing updates and instead focus on enhancing the guest experience. The software’s dynamic pricing capabilities ensure that rates adjust automatically to reflect demand, freeing time and preventing errors. “Also, when customers comment on higher rates, we can explain that WE are not personally setting the prices anymore - a smart software solution manages it for us according to the market request.”

The Result

Since implementing RoomPriceGenie, Brilliant Apartments has seen an impressive increase in revenue and ADR, with gains of 20% to 25%. While occupancy has slightly decreased, revenue has increased between 10% and 40% throughout the year. Simon estimates that RoomPriceGenie has saved him several hours each week, allowing him to dedicate more energy to guest satisfaction and other aspects of his business.

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