Glossaire Revenue Management

Demande incrémentale

Définition

Incremental Demand refers to the additional booking requests expected to occur between the current date and the arrival date. It represents the portion of demand that has not yet materialized, but is likely to book based on historical patterns and current trends.

Comment l'utiliser

Revenue managers use Incremental Demand to: Estimate total expected occupancy, make pricing decisions based on anticipated pickup, apply appropriate restrictions (e.g., minimum stays) and adjust availability or marketing strategies in advance of arrival.

Formule

Incremental Demand = Expected Total Demand – Current On-the-Books (OTB)

Termes connexes

On-the-Books (OTB), Pickup, Forecasting, Booking Curve, Unconstrained Demand
“Incremental demand gives revenue managers visibility into what’s still to come—helping them make smarter, more profitable decisions before guests even book.”

Tim Boersma

Tim Boersma
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