Glossaire Revenue Management

Prévision

Définition

Une prévision est un outil très précieux pour les gestionnaires de revenus et les hôteliers, car elle est utilisée pour prédire la demande future, les revenus, l'occupation et d'autres mesures de performance clés, sur une période donnée. Les prévisions combinent des données historiques, des analyses de marché, des tendances de réservation et des analyses avancées pour fournir des informations précises et exploitables qui aident les hôteliers à développer des stratégies de gestion des revenus plus efficaces, à créer des budgets plus précis et à prendre des décisions basées sur des données concernant le personnel et d'autres planifications opérationnelles.

Comment l'utiliser

The key elements of a forecast are:

1 - Occupancy Forecast Predicts the percentage of available rooms that will be occupied over a specific period. This information is useful for future planning on operational issues, including staffing, housekeeping, etc.

2 - Revenue Forecast Estimates future revenue based on expected room sales, average daily rate (ADR) and other non-room revenue streams, including food and beverage, spa services, events, etc. This information is particularly useful in budgeting and developing accurate revenue management strategies.

3 - Demand Forecast Estimates the number of guests and/or room nights expected at the property over a set period of time. This information is useful in establishing more accurate rates, as it acts as a reflection of upcoming market demand.

4 - ADR Forecast Estimates the average rate at which rooms will be sold over a set period of time, which is useful for setting pricing strategies which maximise RevPAR.

5 - RevPAR Forecast Predicts revenue generated per available room, combining occupancy and ADR. This information is a key indicator of the hotel's overall performance and profitability.

Formule

N/A

Termes connexes

ADR, RevPAR, taux d'occupation, Revenue Management, stratégie Revenue Management, tarification dynamique, RMS, système Revenue Management
“There are so many benefits to using forecasting to support your pricing and distribution strategy, including more accurate strategic pricing recommendations, improved operational efficiency, more accurate financial planning, the ability to develop more strategic/targeted marketing campaigns to boost ROI on your marketing spend, and more effective long-term strategic planning. As you can see, there is no downside for your property in implementing an automated pricing solution to create more effective forecasts and improve your property’s overall profitability.”

Hannah Lee

Hannah Lee
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