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Located in the heart of Cologne on the best shopping mile in this city of millions, Hotel am Augustinerplatz is one of the only family-run hotels in the area. But the hotel is able to compete with the big brands thanks to stylishly furnished rooms equipped with the latest technical comforts and one of the city’s trendiest bars, Leon's Liquid Lounge, which provides a special ambience for an evening aperitif.
Germany
51 to 100 rooms
MEWS
“Rather than spend hours each day with pricing research, we now simply check the rate and dedicate the time we save with RoompriceGenie to our guests.”
Jennifer Woischwill-Schömburg
The Challenge
A large city like Cologne is home to many hotels and a dynamic events calendar. Hotel staff spent an inordinate amount of time trying to ensure that the hotel prices were perfect. Hotel manager Jennifer Woischwill-Schömburg explains, “Pricing was entirely manual. We followed major events and trade fairs and were able to update our prices daily. It took about two hours a day to research the events and change our prices but even then, we were never confident that we got everything right.”
The Trigger
The time spent manually researching events and changing pricing accordingly was a tedious job that was prone to errors. Jennifer realized that there had to be a better way and made the decision to look for a faster, more accurate room pricing solution.
The Solution
When Jennifer demoed RoomPriceGenie she realized it was the perfect solution for the hotel. And, the support was even better than she expected. She says, “RoomPriceGenie is very easy to use and the support you get is great. Every now and then we are surprised by the rate RoomPriceGenie suggests but it’s inevitably the best rate and we celebrate the positive sales that result. Rather than spend hours each day with pricing research, we now simply check the rate and dedicate the time we save with RoompriceGenie to our guests.”
The Result
With RoomPriceGenie, staff at Hotel am Augustinerplatz saves approximately 10 hours a week in pricing research that can be redirected to serving guests. In addition, by automating room pricing, they have increased room revenue by 10%.
See other Case Studies...
Oakman Group
United Kingdom
"When we switched to RoomPriceGenie it was very quick to see the benefits that it was going to bring to us. The intuitive system allowed me to make rate changes and different rate strategies at different properties very quickly and very easily. We find RoomPriceGenie to deliver excellent value for money."
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