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Revenue Management Glossar

Shadow Price

Definition

Indem Sie Ihren RevPAR berechnen und die Auslastung berücksichtigen, erhalten Sie eine ausgewogenere und wahrheitsgetreuere Darstellung dessen, wie gut es Ihrem Unternehmen geht.

How to use it

Used to analyze the performance of a hotel and to effectively be able to compare it against other hotels that use this metric

Formula

RevPAR = Durchschnittseinkommen pro Nacht ÷ Gesamtzahl der Zimmer
OR
RevPAR = Average Daily Rate (ADR) x Occupancy Rate

Related Terms

I personally enjoy this metric when comparing different style of hotels. For example, if there’s a 30 room hotel with an ADR of 500€ and occupancies of 50% and a different hotel with 100 room hotel with an ADR of 300€ but with occupancies of 85%, their respective RevPARs are 250€ and 255€, making them perform at similar level despite the very different numbers.

José Miranda

Jose