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Raincity Property Group

Lucas and his wife own two properties in Washington: Selkirk Motel in Colville and Cashmere Inn in a charming location in Cashmere. Though they live in Portugal, they manage properties remotely, mainly catering to tourists from surrounding metropolitan areas. The small-town charm and mid-century feel of the properties set them apart, making them a beloved destination for visitors.
Cashmere Inn
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  • USA
  • Group
  • Little Hotelier
Lucas Roth and family.
“Instead of spending 10 hours every month going over the pricing of the upcoming months, we spend about 15 minutes.”

Lucas Roth

The Challenge

Before adopting RoomPriceGenie, Lucas manually updated the pricing based on his instinct for occupancy and future demand. This often led to missed opportunities, such as fully booking high-demand weekends months in advance at underpriced rates. On other occasions, prices were set too high for off-peak periods, resulting in vacant rooms. These pricing inefficiencies frustrated Lucas and negatively impacted revenue.

The Trigger

After a period of disappointing financial performance, Lucas and his wife decided to replace their management team and take more control of operations. However, managing a property from abroad required leveraging technology to automate processes. RoomPriceGenie provided the perfect solution, allowing them to set pricing parameters and automate rate adjustments without the need for constant oversight.

The Solution

RoomPriceGenie drastically simplified the pricing process for Selkirk Motel and Cashmere Inn. Instead of spending 10 hours each month manually adjusting rates, Lucas now spends just 15 minutes reviewing and tweaking prices. The software automatically adjusts rates to reflect demand and local events, ensuring they never miss opportunities. “I do not have missed opportunities where I book up distant weekends at a 50-60% discount because I wasn't aware of an event or someone accidentally had rates really low. This benefits both the bottom line and my peace of mind,” ads Lucas.

The Result

Since implementing RoomPriceGenie, Lucas and his family have seen significant improvements in both time management and revenue. Additionally to the time saved, RoomPriceGenie has helped prevent costly underpricing errors, such as the time they booked their busiest weekend at $99 per room, when the true value was around $225—resulting in nearly $5,000 of lost revenue over one weekend. Now, with automated pricing in place, Lucas no longer worries about missing key opportunities or overpricing during low-demand periods. RoomPriceGenie has delivered both financial benefits and peace of mind.

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