Originally featured in Hotelvak (June 2025)
Independent hotels are known for their charm, character, and exceptional guest experiences. But staying competitive in a fast-digitising market takes more than heart; It takes smart choices.
In the June 2025 edition of Hotelvak, Concierge Company shared how they scaled their boutique hotel operations across five properties without scaling up the stress. The secret? Okay, it’s not really a secret anymore, but it does work like magic: a lean, tech-powered strategy with RoomPriceGenie at the heart of it.
Here’s their story.
Boutique charm, powered by smart decisions
Concierge Company operates five boutique hotels in The Hague and Amsterdam, from a 4-apartment city hideaway to a 32-room urban retreat. What ties them together is a guest experience so thoughtful that it feels tailor-made every time.
“We handle everything from A to Z,” says co-founder Mirjam van Lelyveld. “From strategy to housekeeping, technology to revenue management. It all connects to create one seamless guest journey.”
Each property has its own personality, from handwritten welcome notes to local breakfast collaborations. But behind all that boutique charm, there’s a rock-solid system keeping everything running smoothly.
Because running a great hotel isn’t just about what guests see. It’s about making smart, behind-the-scenes decisions that give you more time to focus on what matters most.
Why automation became essential
As the number of properties grew, so did the pressure on the team.
“We’re a relatively small team managing multiple hotels,” says Van Lelyveld. “So automation isn’t a luxury. It’s a necessity.”
With every property needing real-time insights, up-to-date pricing, and seamless communication between systems, they built a tech ecosystem where everything, from PMS to mobile keys, works in sync.
From fixed pricing to revenue strategy
Before RoomPriceGenie, revenue management was largely manual. Many hotel owners worked with fixed rates or basic Excel sheets.
“That gave us very little control over market shifts,” explains co-owner Gijs Hoff. “By bringing in RoomPriceGenie, we combined our knowledge with smart automation. That’s when we started operating like a serious player.”
What made RoomPriceGenie the right fit?
- Easy integration with their existing PMS
- User-friendly dashboard
- Real-time pricing updates 12x a day
- Strategic flexibility for different hotel types and locations
- Human support from a team that speaks their language
“The software is easy to use, and the team behind it thinks along with us,” says Hoff. “That gives us confidence.”
Visible results, fast
According to Business Developer Daphne Roorda, onboarding was “smooth and intuitive.” Within days, results started showing.
“We saw immediate improvement in room prices and ADR,” says Roorda. “We can set minimum and maximum prices and adjust strategies per hotel — city versus beach, for example. That flexibility is gold.”
Time savings are just as impactful.
“I now spend 30–45 minutes daily on revenue across all hotels. That used to take hours,” says Roorda. “RoomPriceGenie does the heavy lifting. We still have control, but we’re no longer playing catch-up with the market.”
A recent example? The team could proactively adjust rates when the NATO summit was announced instead of reacting too late.
Automation that empowers, not replaces
“A common myth is that automation means giving up control,” says Sarah Waterloo, Business Development Manager BeNeLux at RoomPriceGenie. “But the opposite is true. Our system supports hoteliers while keeping them in charge.”
RoomPriceGenie is designed for all levels, from independent owners to revenue professionals, and updates pricing based on real-time data like pick-up pace, occupancy, and local events.
Whether a hotel wants to go fully automated or prefers a hybrid model, the system adapts.
Looking ahead: scaling with confidence
The success of the first five hotels led Concierge Company to implement RoomPriceGenie in their newest beachfront property as well.
“For many hoteliers, automation feels like a big leap,” says Waterloo. “But really, it’s a way to find more calm, more clarity and more time to focus on what truly matters.”
To learn how RoomPriceGenie can help your property increase your property’s profitability, start your free trial of our automated pricing solution today!
