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Revenue Management Glossary

Association/Convention – Group Sub-segment

A set, pre-negotiated rate for a block of rooms to be occupied by individuals associated with a trade, progressional, or philanthropic association. 

Such bookings are beneficial to both parties as the customers can ensure the group are located all in one place and can reap the benefits of all the hotel has to offer, whilst the hotel can enjoy being safe in the knowledge of a fixed capacity during the groups stay.

See also: 

Market Segmentation

Group – Market Segment 

Room Block