This guide will teach you how strategic revenue management will boost your property’s profitability and operational efficiency, no matter how the market changes. The guide outlines how revenue management can benefit the leadership in many operational departments, including hotel owners/operators, Hotel Managers and Front Desk Managers. By the end of the guide, you will understand the value of automated pricing technology in supporting your property’s revenue management strategy and maximizing revenue opportunities, both in the short- and long-term.