Skift is bringing its successful Future of Lodging Forum to London on March 29, 2023, after a debut in New York last year focused on what has been dubbed "The Great Merging." In our nearly post-pandemic world, consumers are demanding that brands adapt quickly to meet their evolving needs, particularly in the travel industry. Skift's single-day event at The Londoner will gather leaders from across hospitality to discuss the future of accommodations, new consumer behaviors, and growth opportunities resulting from "The Great Guest Experience Upheaval." Topics to be explored include personalization, lifestyle and luxury, sustainability, and consolidation as the industry expands. The event will feature industry leaders, creative thinkers, and new research as Skift editors and analysts uncover big ideas for the coming decade.