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Coromandel Shelly Beach TOP 10 Holiday Park

Coromandel Shelly Beach TOP 10 Holiday Park is a family-run, beachfront property on New Zealand's Coromandel Peninsula. It accommodates up to 500 guests in campsites, cabins, motel units, and glamping options, making it a popular summer escape for Kiwis and a peaceful winter retreat. Co-owner Aaron McFarlane, who took over in 2017, has transformed the park from a tired campsite to a thriving, family-friendly destination.
Coromandel Holiday Park NZ
New Zealand flag
  • New Zealand
  • 26 to 50 rooms
  • RMS Cloud
Aaron McFarlane
“We’ve just had a record financial year—up around 30% in turnover! That’s thanks to a few factors, but one of them is implementing RoomPriceGenie.”

Aaron McFarlane

The Challenge

Initially, the park used static seasonal pricing—first a simple summer/winter rate, later a manual 5-BAR setup. With 14 different accommodation categories, staying competitive across all segments became increasingly complex. "We had rooms sitting empty because we were priced too high, or we sold too cheap because we didn't have time to play around with the rates," Aaron recalls.

Although they had a general sense of peak periods, monitoring market shifts and competitor rates in real time was too time-consuming. The result? Missed opportunities and underpriced stays.

The Trigger

As the business grew, the time demands of managing rates manually became unsustainable. "My mindset of doing everything myself was holding me back from focusing on what I really needed to do," Aaron says. After several conversations with the RoomPriceGenie New Zealand team at industry events, he finally decided to trial the platform, encouraged by Silvia's demo and reassurance.

"Silvia convinced me I could do better, and she was right. We haven't looked back since."

The Solution

RoomPriceGenie delivered exactly what the team needed: automation, control, and simplicity. Silvia helped set up the connection with RMS Cloud, configure initial pricing parameters, and guide the transition in pricing mindset. Rates now update automatically four times a day.

"RoomPriceGenie just gets on with the job in the background. It's like having a back-office employee who never takes sick leave, never stops working, and always keeps an eye on the market."

The cloud-based platform is easy to use, with live data and visual dashboards that make checking and tweaking rates quick and intuitive. "We used to spend hours on pricing. Now we barely have to think about it."

The Result

Since implementing RoomPriceGenie, Coromandel Shelly Beach has enjoyed its best financial year, increasing turnover by around 30%. While several factors contributed, dynamic pricing clearly played a key role by helping the park sell rooms that previously went unsold due to misaligned rates.

Beyond revenue growth, the biggest win has been time. "I didn't factor in how much time I'd gain to focus on other business areas," Aaron notes. The switch has not only increased occupancy and revenue but also freed up mental space and energy, bringing the focus back to what really matters: delivering unforgettable guest experiences.

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