The Glamping and outdoor Industry is growing rapidly, with over 60% of operators in business for less than five years. As the glamping and outdoor hospitality sectors continue to flourish, operators face unique challenges: managing growth, optimizing revenue, and staying ahead of evolving guest expectations.
During our recent webinar, “Mastering Revenue Growth: Insider Strategies for Glamping & Outdoor Hospitality Success,” industry experts shared actionable insights on navigating this dynamic landscape.
The webinar shed light on what it takes to succeed in outdoor hospitality, from revenue management to guest experience. Wendy Heineke, an experienced consultant and thought leader, offered valuable advice. Here’s what we learned.
1. The Changing Landscape of Outdoor Hospitality
Glamping and RV parks are no longer just about providing a place to sleep—they’re about delivering unique, memorable experiences. Today’s guests expect a blend of comfort, nature, and exceptional service, making outdoor hospitality a competitive space.
Wendy Heineke explained: “The key differentiator for successful glamping operators is their ability to deliver an authentic yet luxurious experience. Guests are looking for that perfect mix of adventure and relaxation.”
This shift highlights the need for operators to focus on accommodations and curate activities, dining options, and personalized touches that set them apart from competitors.
2. Revenue Management: A Game-Changer for Glamping
Dynamic pricing has become an essential tool for maximizing revenue in outdoor hospitality. Operators can boost their bottom line by adjusting rates based on demand, seasonality, and guest behavior without alienating potential guests.
Wendy emphasized the importance of understanding market trends: “If you’re not monitoring your competitors and understanding your local demand patterns, you’re leaving money on the table. Revenue management isn’t a luxury; it’s a necessity in this space.”
Adopting a Revenue Management System (RMS) tailored to outdoor hospitality can help operators make data-driven decisions, optimize pricing, and ensure profitability.
3. Bundling and Add-Ons to Increase Revenue
Glamping sites and RV parks have the unique advantage of offering add-on experiences that guests are willing to pay for. From guided nature hikes to private fire pits and gourmet meals, upselling these extras can significantly enhance revenue.
Wendy Heineke shared: “It’s not just about selling a night’s stay; it’s about selling an entire experience. Think about what your property can offer that others can’t—these are the things guests are willing to pay a premium for.”
Operators should focus on bundling these offerings into packages that align with their guests’ preferences, creating convenience and perceived value.
4. The Power of Data and Benchmarking
Data plays a pivotal role in helping operators make informed decisions. However, many glamping and RV park operators still struggle with benchmarking against similar properties.
Wendy noted: “One of the biggest challenges in this industry is the lack of comprehensive benchmarking tools. But even with limited resources, tracking your own metrics—like ADR, RevPAR, and occupancy—can give you a clear picture of your performance and areas for improvement.”
By leveraging tools like online reviews, guest feedback, and internal performance metrics, operators can gain insights into what’s working and where there’s room for growth.
5. Focus on Guest Experience to Drive Loyalty
Guest satisfaction isn’t just a nice-to-have—it’s a revenue driver. Positive reviews lead to repeat bookings and word-of-mouth referrals, which are especially important in the glamping industry, where travelers often rely on recommendations.
Wendy highlighted: “Guest loyalty starts with meeting expectations, but it’s built by exceeding them. Ensure every touchpoint—before, during, and after their stay—delivers a cohesive, high-quality experience.”
From seamless check-ins to surprise welcome gifts, small gestures can have a big impact on guest satisfaction and loyalty.
How do you turn guest feedback into actionable strategies that inform your pricing and maximize revenue? Read this article →
6. Marketing Matters: Get Social
Social media is an underutilized tool in outdoor hospitality. Platforms like Instagram and TikTok allow operators to showcase their unique offerings, connect with their audience, and build a brand presence that drives bookings.
“Guests want to see what their stay will look like. Sharing authentic, visually appealing content is one of the most effective ways to market your property,” Wendy advised.
Operators should invest in professional photography and user-generated content to highlight their property’s unique features.
What’s ahead for the Glamping and Outdoor Industry
The glamping and outdoor hospitality industry is full of opportunities, but success requires adaptability, creativity, and a strong focus on the guest experience. Whether implementing dynamic pricing, curating personalized packages, or investing in data tools, operators have many ways to stand out in a crowded market.
As Wendy Heineke said, “The most successful operators are those who embrace change, listen to their guests, and continuously look for ways to improve. In this industry, standing still is not an option.”
Ready to take your glamping site or RV park to the next level? Dive deeper into these insights by watching the full webinar replay for actionable tips and expert advice.
To learn how RoomPriceGenie can help your property increase your property’s profitability, start your free trial of our automated pricing solution today!
