When your hotel systems “talk to each other”, it’s like having a team that finishes your sentences…only with fewer awkward pauses and much more profit.
Here are the key takeaways from the webinar that will help you future-proof your hotel operations and boost profitability.
1. Seamless Tech Stacks: From Booking to Check-Out
When your PMS, RMS, booking engine, and guest engagement tools work together, the entire journey becomes smoother—for your team et your guests. RoomPriceGenie automatically updates prices in real time, while SiteMinder helps drive visibility across all major OTAs and metasearch platforms.
Why it matters:
- No more spreadsheet juggling or rate guessing
- Real-time updates across all channels
- Seamless pricing, booking, and guest communication
2. Be Visible Where It Counts
Dan Freeman, Global Strategic Manager at SiteMinder, emphasized the power of visibility:
“65% of guests who find you on Booking.com or Expedia will visit your website. That’s your chance to convert them directly.”
This is the “billboard effect, “where OTAs act as visibility tools, and your website becomes the final conversion stop. With dynamic pricing via RoomPriceGenie and metasearch tools like Google Hotel Ads, you don’t just show up. You show up at the right rate, in the right place, at the right time.
Pro tip:
- Use OTAs as discovery platforms
- Encourage direct bookings with price parity and added value
- Track where your bookings originate to optimize your mix
3. Predict Demand Like a Pro
The conversation also dove into the power of forecasting. RoomPriceGenie’s dynamic pricing and Rezcontrol’s integrated planner allow hotels to anticipate better and respond to demand.
With events like concerts or local festivals driving sudden demand, having surge protection and real-time rate updates is a game-changer.
What to watch for:
- Local event calendars
- Lead time trends (especially as booking windows shorten)
- OTA pickup to adjust rate strategy fast
4. Digital Guest Journeys Are the New Norm
For-Sight’s CEO and co-founder, Allan Nelson, shared how guest engagement is evolving:
“Automation doesn’t replace hospitality—it enhances it.”
From pre-arrival emails to upsell offers and mobile check-ins, modern guests expect easy and smooth communication. Tech makes it easier to deliver great service without adding to your workload.
Implementation tips:
- Automate check-ins to reduce front desk queues
- Use guest data for personalized upsells
- Make sure your tech systems sync guest data smoothly
Focus On Your Guests While Your Tech Stack Handles The Heavy Lifting
Hotel tech isn’t about replacing your team but giving them superpowers. Integrating your revenue management, booking, and operations systems saves time, improves accuracy, and boosts profits.
For example, Rezcontrol and RoomPriceGenie’s shared customer, The Oak Tree Inn in Scotland, saw an 8% occupancy increase and a 10% revenue bump within a year of connecting both systems.
Ready to build your own seamless hotel tech stack? This webinar showed just how powerful the right integrations can be.
Let’s turn every booking into profit—and every stay into a 5-star review.
Featured Partners:
Rezcontrol est un logiciel de gestion hôtelière entièrement basé sur le cloud qui donne le contrôle aux hôteliers. Disponible à tout moment, en tout lieu et depuis n'importe quel appareil, il permet aux groupes hôteliers et aux hôtels indépendants, ainsi qu'aux pubs de charme et aux auberges avec chambres, d'atteindre plus de clients, d'étendre leurs opérations et de simplifier la gestion globale de l'hôtel.
With a 30-year track record in hotel management software, we know the issues you face, and what you need to run your operation smoothly, efficiently and profitably.
SiteMinder (The Channel Manager) is a robust and user-friendly channel management software designed to help hoteliers easily manage and optimize their distribution across a multitude of online travel agencies (OTAs) and booking platforms. By providing real-time updates of rates and inventory, it ensures that all listings are current and synchronized, significantly reducing the risks of overbooking and maintaining rate parity. Integrated with over 350 Property Management Systems (PMS) and Revenue Management Systems (RMS), it streamlines operations and helps maximize occupancy and revenue. SiteMinder’s insights and reporting tools offer actionable data, allowing hotels to refine their strategies and efficiently reduce manual workloads.
For-Sight CRM & Marketing is a comprehensive marketing and hotel engagement solution specifically designed for hoteliers. This platform unifies data from various transactional systems, creating a central source for all guest-related information. Its intuitive interface and robust reporting tools enable the segmentation of guest data and the creation of personalized, targeted email campaigns. By automating essential communications, For-Sight enhances guest satisfaction and increases direct bookings. Additionally, the platform’s advanced analytics support informed decision-making, making it an invaluable asset for optimizing hotel operations and improving overall guest experience.
Pour savoir comment RoomPriceGenie peut aider votre property à augmenter sa rentabilité, Commencez votre essai gratuit de notre solution de tarification automatisée dès aujourd'hui !
