Whether you have just opened your first B&B, you’re the owner of multiple hotels or you have run a guesthouse for family generations – it’s an impressive challenge to be a great host and business person at the same time. Every day you strike the balance between making people feel welcome, growing your business and never losing your attention to detail. There are plenty of challenges: you’re short on time, occupancy varies and then sometimes, you’re booked up too early at too low a price – missing out on margins you deserve. It feels like there’s always something that doesn’t get enough attention or could be optimized.
What if your days were less about repetitive work and more about creating amazing experiences, expanding your business and making sure your guests keep coming back? Meet RoomPriceGenie, the award-winning revenue management solution. We empower any hotelier to run a successful business, make more money and have more time to be an even better host. RoomPriceGenie observes the entire market for you and manages your prices. And because everyone is different, it works either fully automated or as a personal advisor that has your back when it comes to prices.
With an average 22% revenue increase, you’ll finally make the most out of your prices. Plus, when it all works automatically, you’ll have more flexibility to run your business your way. That is why RoomPriceGenie is already trusted by thousands of hotel owners around the world like you.
Being a hotelier should be about making people feel welcome. It should be about those little details that make the big difference. And it should be profitable and sustainable. RoomPriceGenie empowers hoteliers like yourself to fulfill their dreams and to unleash their business through automated pricing.
RoomPriceGenie is an award-winning revenue management solution for hoteliers. We empower passionate hoteliers to finally make the most out of their prices, grow their business, and spend more time with their guests. It works either fully automated or as a personal advisor that has your back – to make sure there’s more freedom and flexibility to run your business your way. This is why RoomPriceGenie is already trusted by thousands of hotel owners around the world like you.
The logo is recognizable, easy to understand and works in all different scenarios. The genie embodies the brands characteristics: simplicity and clarity.
To let the genie breathe there a certain amount of space around the logo the mustn’t be touched.
Please do:
– use on high contrasted images with the maximum contrasted color
– use the black, white and brand colored logos
Please do not:
– use the logo with little contrast on images
– use an outline version
– use with visible container
– use non-brand colors
– tilt or compress the logo
– use the logo with little contrast
The main colors of RoomPriceGenie – Blue and Orange – should take up the most space. Exceptions are the background colors Warm and White.
For adding highlights, the palette offers the colors Gold and Green.
A Greyscale completes the palette with functional colors.
The main colors of RoomPriceGenie – Blue and Orange – should take up the most space.
For adding highlights, the palette offers the colors Gold and Green.
The rules do not apply for the background colors Warm and White.
The broad variety of colors brightens up the brand – however, choosing to many colors can cause touchpoints becoming to busy and confusing.
Therefore, please use
– a maximum of three colors
– one from each category (Main, Accent and Background)
– the Greyscale is not taken into account as it is a functional color (e.g. Text)
Certain color combinations will be percieved differently. Choose the matching color combination to adress the chosen target group.
RoomPrice Genies characteristics of being empowering, welcoming and inspiring the choice of fonts also need to be reflected in the choice of font.
The Neue Montreal with its clean and bold type face embraces the empowering and inspiring side while the Woodland font serves as a welcoming, yet inspiring component.
While being perfect for bold headlines, the Neue Montreal serves well as a copy font aswell due to its high legibility.
Empowering Inspiring
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The Woodland Font brings a certain warmth and quirkiness to the whole design. Partly used for headlines and quotes it adds a welcoming and inspiring component to the appearance of the brand.
Welcoming Inspiring
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There are two possibilities for the large, decorative Headlines. The main font used is the primary font PP Neue Montreal.
Important parts that emphasize the message should be set in PP Woodland. The ratio should be at most 80% : 20%.
If the Woodland Font appears smaller than the PP Neue Montreal feel free to increase the fontsize up to 5%.
Please increase the
letterspacing to 1%
For the copy text the PP Neue Montreal can be used in the Regular and the Medium fontstyle.
For longer texts it is recommended to use the Regular style, while shorter and more concise texts should be set to Medium – especially short texts along with headline.
Please increase the
letterspacing to 2%
The PP Woodland is the right fit for quotes and statements, underlining the emotional element.
Our set of illustrations aim for visually supporting the message in a friendly and self-explanatory way – from benefits and results to guest satisfaction and rates. Even our genie has it’s own illustration.
The illustrations can be used in every available color from the primary and secondary palette including black.
Please note, that there should not be more than two colors in the overall layout
The Illustrations become iconic through repeated and consistent use – embrace them as yours.
Our lines are useful symbols of connection the also show how we think. We guide our customers along the right path to success by simplifying complex technological solutions down to easily graspable ideas.
Important: Use the lines where they have a meaning and don’t overdo it. Don’t use image, illustration and line all together on small compositions.
We’re using our rounded UI-Shapes as parts of our UI. To Highlight content, information or to bring across a point with an icon. They’re used to make information standout and are natural parts of our layouts.
We believe great brands live through even greater adaptation in UI/UX design where they enter the daily lives of people using our service. There should be no gap really. So we use card designs for content bits, sliders and galleries.
Not all screenshots and software elements need to resemble the software 100%. Often it’s more about users understanding the underlying concepts and interactions. So show them, highlight them, be proud of them.
Not all screenshots and software elements need to resemble the software 100%. Often it’s more about users understanding the underlying concepts and interactions. So show them, highlight them, be proud of them.
The characteristic tone of voice is where the RoomPriceGenie brand personality really comes to life and tells a passionate story. It’s used to empower hoteliers, make everyone feel equally welcome and inspire what is possible to achieve.
motivating
passionate
encouraging
This is where confident hoteliers belong.
warm
empathetic
friendly
visionary
confident
ambitious
Fun when accurate. We take revenue seriously, but not ourselves.
The functional tone of voice is primarily used to convey information or guide the user. The goal is to keep the copy clear for maximum legibility and comprehensibility.
Non-technical. Be clear in your messaging. Avoid buzzwords and jargon.
Use direct voice and relate to the hotelier’s challenges and passions.
Use positive and passionate language.
Lead with the outcomes of using our solution.
Don’t educate, but empower. Remember you are talking to real professionals.
Make things that sound difficult seem easy and comprehensible.
