Revenue Management Glossary

Shadow price

A product of liner programming, the shadow price is the marginal revenue the hotel would receive if it were to increase its capacity on that date by one room – the minimum acceptable revenue for a unit of capacity. It is zero if the hotel is not expected to sell out.

The Hospitality Show - Event Image

The Hospitality Show

October 28th – 30th, 2024

The Glamping Show - Event Image

The Glamping Show

October 1st – 2nd, 2024