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Sarah Kock – Sales & Revenue Manager

In our Meet the Genies series, we give you the opportunity to get to know the friendly faces that make RoomPriceGenie more than just an algorithm. Today, we introduce Sarah, a vibrant new addition to our Sales & Revenue team.

Let’s get to know her a little more…


Strictly Business

What is your role at RoomPriceGenie?

My journey as a Sales & Revenue Manager began in August 2022 and I am hoping to convince as many hoteliers as possible that revenue optimization is easy and quick to implement with our application.

What is your background?

I have been in the hospitality industry for 15 years working for small- and midsize hotel chains, individual hotels, as well as the OTA side. Throughout all the jobs, I focused heavily on distribution and revenue management, always wondering how we can optimize efficiency between the different hotel systems – you can I tell I am naturally lazy. 😊 

Now I am happy to be part of the solution by offering an automated system that will truly save the hotelier time to focus on other tasks.

What do you think makes the RoomPriceGenie solution unique?

The transparency of our price calculation and the user-friendliness are two key features that I admire most about our solution. In my opinion these elements are crucial to build trust in a system that you want to rely on.

What is something that hotel owners have to deal with that you want to fix?

Hotel owners are already struggling with staff shortage, covid crisis, now the gas and energy crisis. Changing prices manually and keeping an eye on the market doesn’t need to be one of them. Our system can easily run in the background and save a couple of hours of work per week while your revenue increases.

What’s the coolest thing you are working on right now?

I am working on offering webinars with various partners in the industry to spread the word about Revenue Management and how every hotel can benefit from it.

What is your favorite and least favorite thing about working in hospitality technology?

My favorite thing is meeting so many different types of people and hearing their stories and then being able to provide a solution to their problem. That makes me very happy.

On the other hand, I feel that the hospitality industry is still very behind when it comes to technology and I wish we could speed up the process.


A little more…


What are the values that drive you?

Empathy & equality are very important to me. Along with a good portion of humor.

What three words would your friends use to describe you?

Plant lady 🪴 (with a) dog. 🐕

What’s the best advice you were ever given?

If no ones comes from the future to stop you from doing it, then how bad of a decision can it really be?

If you could write a book about your life, what would the title be? 

I wish I was a panda bear – A quiet life and pretty hair. 🐼

What would we most likely find you doing on the weekend? 

Spending time with friends and family, ideally while hiking through nature.