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Case Study – Exactly How Much Extra Revenue Does a Revenue Management System Make?
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Thanks to RPG, I now finally have time for other things and at the same time was able to increase my sales by 11%.
Can you tell us something about your hotel, your history and your destination?
We live on Germany’s largest island, the island of Rügen. In July 1996 we opened our small pension Jägerhaus. Since then, we have made it our mission to bring the landscape with its beauties and the North German mentality from the destination where we live closer to all our guests. Pension Jägerhaus – with us you get to know the island of Rügen.
How did you set your prices before using RoomPriceGenie?
Before we used RoomPriceGenie’s offer, we developed the prices from market observation, existing fixed prices and our gut feeling. This requires not only intuition but above all time.
How important do you think pricing is in today’s world?
In order to remain competitive, it is necessary to react quickly to all internal and external influences in which a company interacts in today’s world. The offer, the price and the target group for a product play a decisive role. Gathering information costs money, not having information costs much more money!
How has RoomPriceGenie changed your business?
RoomPriceGenie buys me time. Before I started using RoomPriceGenie, I spent about 7 hours a week analyzing the market and developing pricing strategies. With the use of RoomPriceGenie it has become possible for me to invest this time in other projects and also in free time. In summary I can say that with RoomPriceGenie the turnover has increased by 11%. The pre-booking status of the coming season is 52% of the pre-calculated annual turnover. I can only recommend every accommodation business to use RoomPriceGenie.
What do you like about RoomPriceGenie?
RoomPriceGenie is a great tool for the necessary revenue management. It has a wide range of setting options. So it is also possible to make any fine adjustments to the pricing. It is simple and easy to use and you can quickly find your way around the content. I am very happy that I can use the offer of RoomPriceGenie. In the evaluation of the product, I would give RoomPriceGenie 5 points out of a possible 5.
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