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Gustavo Peña – Sales & Revenue Manager

Gustavo Pena RoomPriceGenie

In our Meet the Genies series, we give you the opportunity to get to know the friendly faces that make RoomPriceGenie more than just an algorithm. Today, we introduce Gustavo, a great addition to our team as sales & revenue manager.

Let’s get to know him a little more…


Strictly Business


What is your role at RoomPriceGenie?

I work as Sales & Revenue Manager and my role has two different aspects. On one side, within sales, I am responsible for presenting the product to potential clients and guiding them throughout the whole sales process, including the implementation of the system and training them to be self-sufficient in the future. Within my revenue management responsibilities, I work along with our clients and partners to ensure that they are getting the most out of the system and enable them to maximize the full potential of their business.

What is your background?

Since graduating in Hotel Management I have always worked in hotels and hospitality-related businesses with a focus on Revenue Management. Although I started my hospitality career in sales, I knew almost immediately that I wanted to move into revenue management. That made me move on to a Customer Success role within a hospitality tech start-up and then to work for a Revenue Management consulting company. This led to a role as Revenue Manager in-house for an independent hotel, position I held until I joined RoomPriceGenie in September 2021.

What do you think makes the RoomPriceGenie solution unique?

Being very familiar with other RMS in the market, I know that these have been tailored to the needs of properties that have the resources not only to implement an RMS but also to have an in-house Revenue Manager  (or a cluster)  that is trained in the system. There was a lack of solutions for smaller properties that just wanted to be able to be agile with their pricing without having to employ an expert. Having a system that works in the background for them and ensures that their prices are always right at the right time, is something that was not available until RoomPriceGenie came along. With results speaking for themselves in terms of the scores our clients give us, I think we are helping independent hoteliers to get the most out of their business.  

What is something that hotel owners have to deal with that you want to fix?

Independent hoteliers or owners of small groups lack very often the times and resources to focus on pricing. Pricing is the single most important thing that needs to be done right to have a successful hospitality business and is many times neglected as it’s not something that can be done easily and requires a lot of manual work. Being able to help independent hoteliers with this task is our everyday challenge and the focus for all of us at RoomPriceGenie

What’s the coolest thing you are working on right now?

For me, the coolest thing is being able to speak with hoteliers from all over the world. During the morning I might have a conversation with a hotel in Thailand, another one in South Africa, and another one in the Greek Islands; and then in the afternoon chatting with hotels in the USA and in South America. It’s amazing how we are helping hoteliers all around the world and how the struggles they have are all very similar despite being in completely unrelated markets.

What is your favorite and least favorite thing about working in hospitality technology?

My favorite is making a real difference not only in the business but also in the lives of our clients. We have enabled, and keep enabling, businesses to bloom and for individuals to change their lives by making their businesses a success. Happy client stories are extremely satisfying to hear and encourage all of us to keep on going and improving.

My least favorite thing is probably the fear of change and the short-term vision many hoteliers have. Unlike other industries hospitality has traditionally been very reluctant to change and applying technology has always been and keeps being a very slow process. Big brands tend to lead the way in implementing technical solutions to the everyday challenges while independent hoteliers lag for years until they notice that they also need these systems to run their businesses more efficiently, losing a lot of precious time.


A little more…

What are the values that drive you?

Empathy, integrity, and honesty.

What three words would your friends use to describe you?

I’d rather not know but I hope they see me as someone reliable, caring and fun.

What’s the best advice you were ever given?

“Treat others the way you’d like to be treated”.

If you could write a book about your life, what would the title be? 

Let’s try and then we’ll see!

What would we most likely find you doing on the weekend? 

Probably at the beach with my wife… both running after our one-year-old son!