The role of Revenue Management has undergone significant changes over time and has evolved into that of a Total Profit Manager. Revenue Managers now are responsible for optimizing all revenue streams and managing the associated costs. In light of rising distribution costs, optimizing distribution strategies is crucial, which includes both reducing distribution costs and increasing revenue from company’s website. This shift has led to a closer relationship between Revenue Managers and Marketing Managers. One question that arises is how these two roles can share knowledge and understanding of each other’s responsibilities.
16th of February 2023