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Revenue Management System

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Case Study – Exactly How Much Extra Revenue Does a Revenue Management System Make?
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49 Tips to Supercharge Your Revenue

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Revenue Management Glossary

Demand unconstraining

The process of using direct observation and statistical techniques to accurately determine total unconstrained demand.

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Cookie	Duration	Description
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lidc	1 day	LinkedIn sets the lidc cookie to facilitate data center selection.
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UserMatchHistory	1 month	LinkedIn sets this cookie for LinkedIn Ads ID syncing.

Performance

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

Cookie	Duration	Description
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SRM_B	1 year 24 days	Used by Microsoft Advertising as a unique ID for visitors.

Analytics

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

Cookie	Duration	Description
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_pendo_guides_blocked.4cfbcefc-fcf9-4b66-5dc6-9b0d81bb07a9	never	Pendo sets this cookie to identify and record the visitor’s Account ID that will be used in Pendo, like Guide delivery and analytics.
_pendo_visitorId.4cfbcefc-fcf9-4b66-5dc6-9b0d81bb07a9	never	Pendo sets this cookie to identify and record the visitor’s Account ID that will be used in Pendo, like Guide delivery and analytics.
ajs_anonymous_id	never	This cookie is set by Segment to count the number of people who visit a certain site by tracking if they have visited before.
ajs_group_id	never	This cookie is set by Segment to track visitor usage and events within the website.
ajs_user_id	never	This cookie is set by Segment to help track visitor usage, events, target marketing, and also measure application performance and stability.
AnalyticsSyncHistory	1 month	Linkedin set this cookie to store information about the time a sync took place with the lms_analytics cookie.
CLID	1 year	Microsoft Clarity set this cookie to store information about how visitors interact with the website. The cookie helps to provide an analysis report. The data collection includes the number of visitors, where they visit the website, and the pages visited.
hubspotutk	6 months	HubSpot sets this cookie to keep track of the visitors to the website. This cookie is passed to HubSpot on form submission and used when deduplicating contacts.
MR	7 days	This cookie, set by Bing, is used to collect user information for analytics purposes.
SM	session	Microsoft Clarity cookie set this cookie for synchronizing the MUID across Microsoft domains.
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Cookie	Duration	Description
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bcookie	1 year	LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser IDs.
bscookie	1 year	LinkedIn sets this cookie to store performed actions on the website.
li_sugr	3 months	LinkedIn sets this cookie to collect user behaviour data to optimise the website and make advertisements on the website more relevant.
MUID	1 year 24 days	Bing sets this cookie to recognise unique web browsers visiting Microsoft sites. This cookie is used for advertising, site analytics, and other operations.
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VISITOR_PRIVACY_METADATA	6 months	YouTube sets this cookie to store the user's cookie consent state for the current domain.
YSC	session	Youtube sets this cookie to track the views of embedded videos on Youtube pages.
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Others

Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.

Cookie	Duration	Description
_cfuvid	session	Description is currently not available.
m	1 year 1 month 4 days	No description available.

Third Party Vendors

Google Advertising Products

Legitimate Interest Claim : https://policies.google.com/privacy?hl=sv#europeanrequirements

Data Retention Period : 548 days

Purposes (Consent)

Store and/or access information on a device
Create profiles for personalised advertising
Use profiles to select personalised advertising

Special Purposes

Ensure security, prevent and detect fraud, and fix errors
Deliver and present advertising and content

Features

Match and combine data from other data sources
Link different devices

Data categories

IP addresses
Device characteristics
Device identifiers
Authentication-derived identifiers
Browsing and interaction data
User-provided data
Non-precise location data
Users’ profiles
Privacy choices

Purposes (Legitimate interest)

Use limited data to select advertising
Measure advertising performance
Understand audiences through statistics or combinations of data from different sources
Develop and improve services

Device storage overview

Tracking method : Cookies and others.
Maximum duration of cookies : 395 days
Cookie lifetime is not being refreshed

LinkedIn Ireland Unlimited Company

Legitimate Interest Claim : https://www.linkedin.com/legal/privacy-policy

Data Retention Period : 540 days

Purposes (Consent)

Store and/or access information on a device
Create profiles for personalised advertising
Use profiles to select personalised advertising

Special Purposes

Ensure security, prevent and detect fraud, and fix errors
Deliver and present advertising and content

Features

Match and combine data from other data sources

Data categories

IP addresses
Device characteristics
Device identifiers
Authentication-derived identifiers
Browsing and interaction data
Non-precise location data
Privacy choices

Purposes (Legitimate interest)

Use limited data to select advertising
Measure advertising performance
Understand audiences through statistics or combinations of data from different sources
Develop and improve services

Device storage overview

Tracking method : Cookies and others.
Maximum duration of cookies : 90 days
Cookie lifetime is being refreshed

Microsoft Advertising

Legitimate Interest Claim : https://privacy.microsoft.com/en-US/privacystatement/#mainpersonaldatawecollect_LongDescription

Data Retention Period : 90 days

Purposes (Consent)

Store and/or access information on a device
Use limited data to select advertising
Create profiles for personalised advertising
Use profiles to select personalised advertising
Measure advertising performance
Understand audiences through statistics or combinations of data from different sources
Develop and improve services

Special Purposes

Ensure security, prevent and detect fraud, and fix errors
Deliver and present advertising and content

Features

Match and combine data from other data sources
Link different devices
Identify devices based on information transmitted automatically

Data categories

IP addresses
Device characteristics
Device identifiers
Probabilistic identifiers
Authentication-derived identifiers
Browsing and interaction data
User-provided data
Non-precise location data
Users’ profiles
Privacy choices

Device storage overview

Tracking method : Cookies and others.
Maximum duration of cookies : 395 days
Cookie lifetime is not being refreshed

Revenue Management Glossary

Demand unconstraining

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