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Christoph Irving – Head of Partnerships

Christoph Irving - Head of Partnerships Roompricegenie

In our Meet the Genies series, we give you the opportunity to get to know the friendly faces that make RoomPriceGenie more than just an algorithm. Today, we have Chris. 

Chris loves to challenge any status quo with contagious energy. Especially the one preventing independent hoteliers from letting technology assist them in selling their brand and running an efficient business.


Strictly Business

What is your role at RoomPriceGenie and how long have you been with us?

My journey with RoomPriceGenie started as a client and I got to know the team & app as a partner well before my official introduction to the team in September 2020.

What is your background? 

Hospitality, getting the right people together, and enabling businesses to grow.

What do you think makes the RoomPriceGenie solution unique?

It’s an absolute no-brainer, which makes it unique compared to tools requiring a deep analysis. RoomPriceGenie is set-up in no time and it works and produces results (money) immediately. At a high ROI. It’s the perfect gateway to pricing and everyone should at least give it a try and then move on to something more complex, if necessary.

What is something that hotel owners have to deal with that you want to fix?

The lack of focus on making money. And the lack of treating their accommodation as a wealth generator. Making revenue is the beating heart of anyone’s business. And your heart needs perfect care rather than being ‘just another element’ of your daily life.

What’s the coolest thing you are working on right now?
Rolling out the New Generation of partnerships where we’re not aiming for formal co-operations on paper, but highly focus on educating hoteliers together with partners and making pricing available all around the world. To anyone.
What is your favourite and least favourite thing about working in hospitality technology?

The wonderful thing about (hospitality) technology is that it can change lives literally within a day. Most accommodation owners, like everyone else, are reluctant to change though. Making the transformation of their business challenging at times.


A little more…

What are the values that drive you?
Unconditional love (for people and for what I do, in every aspect of life), truth (seeing things for what they are), clarity (defining goals), action and Grit (relentless perseverance), which all result in adding value to society.
If you could write a book about your life, what would the title be and why?
“Just f*****g do it – Stop thinking. Act.”